What is Cannes Lions?
Cannes Lions is the largest advertising and creativity festival. Each year, the jury analyzes hundreds of hours of content, evaluating criteria such as innovation, creativity, execution, etc.
Over the years, the concept of Branded Entertainment, meaning the production of media content by commercial brands, has increasingly spread. In this type of media, the boundaries between advertising messages and entertainment products merge more and more.
The judges of the 2017 edition gather their comments here, regarding a fresh world full of innovation, which not only dictates how we do marketing today, but also how we will have to do it in the future if we want our voice to be heard over the chorus.
The key ideas of "A Cannes Lions Jury Presents The Art of Branded Entertainment "
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