Crisis Communications in the 24/7 Social Media World
Overcome moments of crisis by benefiting from them
Every CEO and corporate communications officer has the same nightmare: the moment of crisis that will bring them or their companies to their knees. They don’t know when it will come or what it will look like but even worse: they have no idea how they are going to deal with it. Having a plan is fundamental, mostly because in today’s connected world, all it takes is a click to destroy a person or an entire business. Reading Crisis Communications in the 24/7 Social Media World will help businesses to be prepared to react with a clear head in those inevitable moments of difficulty, and understand how to benefit from any possible crisis.
Many useful tips to:
- Identify a series of behaviours to mitigate a crisis.
- Recognise that in every crisis lies opportunity.
- Avoid macroscopic mistake that could make situations worse.
It is impossible to get the toothpaste back into the tube, but a crisis gives us the chance to reaffirm company values and objectives, when a leader knows how to deal with it the right way
In Chinese, the word ‘crisis’ is made up of two ideograms, the first means danger and the second opportunity. In difficult times, so-called communication crises are always just around the corner: 140 characters of letting off steam are enough to cause massive public judgement. We all know how hard it is to keep calm in stressful situations, but knowing how to control our instincts reduces risks and increases our chances of getting through it. Not only that: a crisis can be exploited to reaffirm a company’s objectives, to strengthen consumer loyalty and to stimulate employees and investors.
The key ideas of "Crisis Communications in the 24/7 Social Media World"
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