Crisis Communications in the 24/7 Social Media World
14min
Every CEO and corporate communications officer has the same nightmare: the moment of crisis that will bring them or their companies to their knees. They don’t know when it will come or what it will look like but even worse: they have no idea how they are going to deal with it. Having a plan is fundamental, mostly because in today’s connected world, all it takes is a click to destroy a person or an entire business. Reading Crisis Communications in the 24/7 Social Media World will help businesses to be prepared to react with a clear head in those inevitable moments of difficulty, and understand how to benefit from any possible crisis.
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