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Non–Bullshit Innovation

David Rowan

Non–Bullshit Innovation

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23min

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According to David Rowan, innovation cannot be scientifically planned, because it appears by coincidence in certain situations and places, bolstered by people who create an extraordinary and unique alchemy. Nowadays, the word innovation is used too frequently and is often only a pretext for businessmen to brag and talk about future possibilities. Non-Bullshit Innovation is the story of the author’s travels around the world chasing real innovations, aiming at understanding the contexts and processes that generated them.

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Analysis and key concepts

01.

How to create genuine innovation

02.

Embrace Customers Unmet Needs

03.

Empower your team

04.

Hire pirates and let them free

05.

Turn products into services

06.

Make the world a better a place thanks to technology

07.

Incubate tomorrow’s businesses

08.

Prototype and Measure

09.

Erase a nation’s borders

10.

Reimagine manufacturing

11.

Mine consumer data

12.

Engineer serendipity

13.

Reframe the value of your business

14.

Build a digital ecosystem

15.

Leverage emerging tech, from interactive saucepans to blockchain phones

16.

Stretch the business model and earn counter-intuitively

17.

Exploit a crisis and transform it into an opportunity

18.

Quotes

19.

Take-home message

01. How to create genuine innovation

Innovation does not emerge from scientific criteria: true innovators are difficult, complicated, bold people, who inspire other individuals who aim at materializing their original and radical visions, within a specific cultural context.  As George Bernard Shaw said: “The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” There are examples of genuine innovation out there: people who have made important changes in a way that was original and unpredictable, leading the companies they work for to achieve success.

02. Embrace Customers Unmet Needs

03. Empower your team

04. Hire pirates and let them free

05. Turn products into services

06. Make the world a better a place thanks to technology

07. Incubate tomorrow’s businesses

08. Prototype and Measure

09. Erase a nation’s borders

10. Reimagine manufacturing

11. Mine consumer data

12. Engineer serendipity

13. Reframe the value of your business

14. Build a digital ecosystem

15. Leverage emerging tech, from interactive saucepans to blockchain phones

16. Stretch the business model and earn counter-intuitively

17. Exploit a crisis and transform it into an opportunity

18. Quotes

19. Take-home message

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Many useful tips to:

  • Discover the stories of startups that are shaping the future.
  • Learn how to radically adapt to the technological revolution.
  • Understand the difference between those who claim to be innovative and those who are genuinely innovative.

David Rowan was the founder and director of Wired UK, as well as a tech columnist for The Times, GQ, Condé Nast Traveller and Sunday Times. He travelled all around the world looking for crazy startup founders who have broken all the rules of their respective sectors.  He advises Fortune 100 companies, explaining how startups are trying to get rid of them; and he invests his earnings in startups that want to destroy multinationals. His criteria is always holistic. He founded the website Voyager.io with the goal of developing a digital community of extraordinary people who venture into magical places.

Publishing house:

Bantam Press

Year:

2019

Pages:

256

ISBN:

978-1787633704