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Learn the key ideas of the book by David Rowan

Non–Bullshit Innovation

The guide to discover who is behind innovation

According to David Rowan, innovation cannot be scientifically planned, because it appears by coincidence in certain situations and places, bolstered by people who create an extraordinary and unique alchemy. Nowadays, the word innovation is used too frequently and is often only a pretext for businessmen to brag and talk about future possibilities. Non-Bullshit Innovation is the story of the author’s travels around the world chasing real innovations, aiming at understanding the contexts and processes that generated them.

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Non–Bullshit Innovation
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How to create genuine innovation

Innovation does not emerge from scientific criteria: true innovators are difficult, complicated, bold people, who inspire other individuals who aim at materializing their original and radical visions, within a specific cultural context.  As George Bernard Shaw said: “The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” There are examples of genuine innovation out there: people who have made important changes in a way that was original and unpredictable, leading the companies they work for to achieve success.

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The key ideas of "Non–Bullshit Innovation"

01.
How to create genuine innovation
02.
Embrace Customers Unmet Needs
03.
Empower your team
04.
Hire pirates and let them free
05.
Turn products into services
06.
Make the world a better a place thanks to technology
07.
Incubate tomorrow’s businesses
08.
Prototype and Measure
09.
Erase a nation’s borders
10.
Reimagine manufacturing
11.
Mine consumer data
12.
Engineer serendipity
13.
Reframe the value of your business
14.
Build a digital ecosystem
15.
Leverage emerging tech, from interactive saucepans to blockchain phones
16.
Stretch the business model and earn counter-intuitively
17.
Exploit a crisis and transform it into an opportunity
18.
Quotes
19.
Take-home message
 
 
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