The guide to discover who is behind innovation
According to David Rowan, innovation cannot be scientifically planned, because it appears by coincidence in certain situations and places, bolstered by people who create an extraordinary and unique alchemy. Nowadays, the word innovation is used too frequently and is often only a pretext for businessmen to brag and talk about future possibilities. Non-Bullshit Innovation is the story of the author’s travels around the world chasing real innovations, aiming at understanding the contexts and processes that generated them.
Many useful tips to:
- Discover the stories of startups that are shaping the future.
- Learn how to radically adapt to the technological revolution.
- Understand the difference between those who claim to be innovative and those who are genuinely innovative.
How to create genuine innovation
Innovation does not emerge from scientific criteria: true innovators are difficult, complicated, bold people, who inspire other individuals who aim at materializing their original and radical visions, within a specific cultural context. As George Bernard Shaw said: “The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” There are examples of genuine innovation out there: people who have made important changes in a way that was original and unpredictable, leading the companies they work for to achieve success.
The key ideas of "Non–Bullshit Innovation"
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