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CRM Manager

About us

4books is an Italian scale-up founded by Marco Montemagno with a global presence in Italian, Spanish and English-speaking countries. We belong to StartupItalia and Nana Bianca VC and have massive growth plans for the coming years.

Our self-development app empowers people to be at their best and thrive in life by offering the world’s best ideas from non-fiction books in a short audio pills – If this resonates with you, keep reading!

Here are some of our best perks:

  • Being plugged in the StartupItalia network

  • 20 vacation days + local public holidays in your place of work

  • A day off on your birthday

  • Unlimited Home office

  • Learning & development budget

  • Employee mental health support

Employment type: Full-time

Hours: Flexible 40 hours per week

Location: Remotely within Italy, with a preference for Cagliari, Florence, or Milan

Send application to [email protected]

About the role

We’re looking for a CRM manager to take ownership of growth and user retention strategies across channels to help us scale and get more customers excited about our product!

As a CRM Manager, you will take full ownership of the web and mobile user acquisition strategy by:

  • Developing and implementing our CRM strategy including email and in-app communications from Intercom.

  • Developing and implementing the setup of a best-in-class CRM infrastructure.

  • Creating and executing customer relationship management campaigns that aim to increase customer conversion and loyalty.

  • Optimizing our customer journeys and bringing our lead and user segmentation to the next level.

  • Working closely with our Product and Marketing team and taking the best of both worlds to always pursue an outstanding user experience.

About you

  • Must have 3+ years of experience in CRM, ideally, in consumer-facing and/or mobile subscription industries.

  • Must have knowledge of CRM fundamentals and tools, email deliverability, A/B split testing, HTML, dynamic logic, and CRM best practices.

  • Must have experience working with Intercom as well as other well-known CRM tools.

  • Must have English and Italian language work proficiency level, Spanish language fluency is a plus.

Most importantly, as a human, you are value-driven and a people-person.

4books

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