Performance Marketing Manager

4books is an Italian scale-up founded by Marco Montemagno with a global presence in Italian, Spanish and English-speaking countries. We belong to StartupItalia and Nana Bianca VC and have massive growth plans for the coming years.

Our self-development app empowers people to be at their best and thrive in life by offering the world’s best ideas from non-fiction books in a short audio pills – If this resonates with you, keep reading!

Here are some of our best perks:

• Being plugged in the StartupItalia network

• 20 vacation days + local public holidays in your place of work

• A day off on your birthday

• Unlimited Home office

• Learning & development budget

• Employee mental health support

About the role

We’re looking for a performance marketing manager to take ownership of growth and user acquisition strategies across channels to help us scale and get more customers excited about our product!

As a Performance Marketing Manager, you will take full ownership of the web and mobile user acquisition strategy by:

• Growing revenue at scale via performance marketing in different acquisition channels, especially Google and Meta.

• Profitably managing monthly budgets of €100k or more.

• Identifying opportunities in the conversion funnel based on data and running experiments accordingly.

• Organizing multiple ongoing projects in an organized, structured way, being able to prioritize tasks based on impact.

• Collaborating with both external (agency) and internal (product team) stakeholders with a proactive mindset, hands-on mentality, and passion for self-development.

• Having a profound understanding of consumer behaviors, needs and habits in the markets we operate.