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Learn the key ideas of the book by Artiom Dashinsky

Generating Product Ideas

The process for helping to generate winning business ideas

Good ideas, the ones behind successful products and services, all have one thing in common: they start with someone thinking of a way to solve a problem. The book Generating Product Ideas - Actionable techniques for finding new business ideas begins by showing us how to carry out an effective analysis of people’s needs, and continues by suggesting a process which enables us not to come up with just one or two, but a whole host of good business ideas. In fact, this book can be considered a truly comprehensive resource in which to discover tips and techniques that we can easily put into practice for ourselves: a real manual, in every sense.

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Generating Product Ideas
Read in 12 min.
Listen in 15 min.

Many useful tips to:

  • Go from being capable of having a few ideas to coming up with plenty of them.
  • Make the most of existing businesses to create your own innovative and successful one.
  • Pick out the perfect idea that suits your entrepreneurial spirit.

The author of the book:

Artiom Dashinsky was born in Belarus before the fall of the Soviet Union, and from a young age he watched his parents invent all kinds of jobs to earn themselves a living. At 15, he had already launched his first small business, and when he moved to Israel at 16, it was not to go to college, but to work several different jobs both as a freelancer and as an employee, until he co-founded several tech companies. Since 2018, he has focussed exclusively on developing his digital and physical products, travelling between Tel-Aviv and Berlin.

IDEA CHIAVE 1/10

The foundations: make sure you have a clear idea about the problems you want to solve before getting started

Many CEOs and company founders (even the successful ones) talk about a time when they sat in front of a blank piece of paper and started to jot down different ideas. The truth is, to help come up with more ideas, and above all, to make them succeed, it is best to start with a list of problems you want to solve: each of these could in fact have more than one solution, and so, by taking this as your starting point, the number of potential projects will increase exponentially. Obviously, to choose which problem to focus on, it is essential that you define your target audience; the advice is to choose a group of people and companies that you have something in common with: for coffee lovers it would be easier and more gratifying to serve others who love coffee, people who make it, and who sell it.

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The key ideas of "Generating Product Ideas"

01.
The foundations: make sure you have a clear idea about the problems you want to solve before getting started
02.
Ideas are often inspired by a true story: look at your own personal experiences to find things to think about
03.
It is possible to do better than your teachers, you just need to perfect an existing idea by adding something to it to make the most of its potential
04.
Learning to transplant ideas from one context to another: a successful idea could be equally as useful in a different set of circumstances
05.
The good wine is found in the smaller barrels: the niche effect consists of specialising in order to attract the attention of those who usually buy from market giants
06.
Understanding the signals: the methods used to understand what clients want can be found on the Web
07.
Being inspired by certain business models means first deciding how, and then deciding what, to do
08.
Which idea should be at the top of my list? Recognising priorities and choosing the best concept
09.
Quotes
10.
Take-home message
 
 
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