The foundations: make sure you have a clear idea about the problems you want to solve before getting started
Many CEOs and company founders (even the successful ones) talk about a time when they sat in front of a blank piece of paper and started to jot down different ideas. The truth is, to help come up with more ideas, and above all, to make them succeed, it is best to start with a list of problems you want to solve: each of these could in fact have more than one solution, and so, by taking this as your starting point, the number of potential projects will increase exponentially. Obviously, to choose which problem to focus on, it is essential that you define your target audience; the advice is to choose a group of people and companies that you have something in common with: for coffee lovers it would be easier and more gratifying to serve others who love coffee, people who make it, and who sell it.
The key ideas of "Generating Product Ideas"
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