Generating Product Ideas
The process for helping to generate winning business ideas
Good ideas, the ones behind successful products and services, all have one thing in common: they start with someone thinking of a way to solve a problem. The book Generating Product Ideas - Actionable techniques for finding new business ideas begins by showing us how to carry out an effective analysis of people’s needs, and continues by suggesting a process which enables us not to come up with just one or two, but a whole host of good business ideas. In fact, this book can be considered a truly comprehensive resource in which to discover tips and techniques that we can easily put into practice for ourselves: a real manual, in every sense.
Many useful tips to:
- Go from being capable of having a few ideas to coming up with plenty of them.
- Make the most of existing businesses to create your own innovative and successful one.
- Pick out the perfect idea that suits your entrepreneurial spirit.
The foundations: make sure you have a clear idea about the problems you want to solve before getting started
Many CEOs and company founders (even the successful ones) talk about a time when they sat in front of a blank piece of paper and started to jot down different ideas. The truth is, to help come up with more ideas, and above all, to make them succeed, it is best to start with a list of problems you want to solve: each of these could in fact have more than one solution, and so, by taking this as your starting point, the number of potential projects will increase exponentially. Obviously, to choose which problem to focus on, it is essential that you define your target audience; the advice is to choose a group of people and companies that you have something in common with: for coffee lovers it would be easier and more gratifying to serve others who love coffee, people who make it, and who sell it.
The key ideas of "Generating Product Ideas"
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