Sales and Negotiation

How to learn the art of selling and negotiating effectively

To be successful business it is essential to know how to sell and negotiate. There are in fact many effective sales techniques and as many negotiation techniques, such as pnl techniques, persuasion techniques and anchoring techniques . To learn how to sell, however, a lot of practice is necessary: in addition to mastering the theory, you must also know how to relate with others and empathize with them.

It can therefore be counterproductive to buy dozens of books and courses on direct or telephone sales techniques, business negotiation techniques or even persuasive communication techniques . The truth is that you need all that, to the extent that you can then apply it with your prospects or customers.

So why waste time looking for books on the art of selling and negotiating, if you can't turn all that theoretical knowledge into practical ideas?

Sales and Negotiations books on 4books

4books offers you an alternative that is as simple as it is effective. Our library consists of the best books on sales and negotiation techniques, analyzed and condensed into pills rich in content and suggestions that can be immediately activated.

You can learn the key ideas of the best sales and negotiation books as you prefer: you can read our analyzes and you can listen to them directly on the website or in the 4books app, or you can download the pdf file and organize your library as you wish .

4books select and condense the best international sales and negotiation books for you

So no more doubtful purchases, endless audiobooks and the waste of time and money. With 4books you're safe.

We evaluate dozens and dozens of books on sales and negotiation techniques every month and, through an accurate and data-based process, we select only the most significant international texts, analyze them and condense them so that you can get only the better in the shortest possible time.