Cookie Policy

(version 1.0 dated 16/05/2018)


Dear Visitor (hereinafter, "You" or the "User"),

This website (4books.com) (hereafter the "Site") is owned by 4books LTD, based in Old Casino, 28 Fourth Avenue - Hove, East Sussex BN3 2PJ, United Kingdom, VAT 291 1869 78 ] (hereinafter “We/Us" or "the Company")

Since so-called cookies are used on our site for different purposes, with this policy we want to explain what cookies are and how they are used on the site.

Some cookies (so-called own or first-party cookies) are conveyed and controlled directly by us. Through these cookies, the Company collects and processes certain personal data about you. In this policy, pursuant to art. 13 of EU Regulation 2016/679 of 27 April 2016 relating to the protection of individuals with regard to the processing of personal data (hereinafter, "Regulation"), we explain how we collect this data, for what purposes and what your rights are.

Other cookies (so-called third-party cookies), however, are conveyed and controlled by third parties. Within this policy you will find links to the policies published by these third parties, which we ask you to read carefully.

If you are not familiar with cookies, please read this policy and the general privacy policy of the website carefully, so that you can be aware of which options you have.

The Data Controller takes the utmost account of the right to privacy and protection of personal data of its Users. For any information relating to this Cookie Policy, Users can contact the Data Controller at any time, using the following methods:

• By sending a registered letter with return receipt to the owner's registered office;

• By sending an email to [email protected]


A. What are cookies and what are they for

Cookies are small text files that the websites visited by the user send directly to his/her terminal (usually the browser), where they are stored before being retransmitted to the same websites during the next visit by the same user (so-called first-party cookies). While browsing a website, the user can also receive cookies from other sites or web servers on his/her terminal (so-called third-party cookies); this happens because on the visited website there may be elements such as, for example, images, maps, sounds, specific links to web pages of other domains that reside on servers other than the one on which the requested page is hosted. In other words, these are cookies that are set by a website other than the one you are currently visiting.

Cookies can have a duration that is limited to a single browsing session on the browser (so-called session cookies), and in this case they are automatically deactivated when the user closes the browser; or they can have a predetermined expiration and, in this case, they will remain stored and active on your hard disk until that expiration date, continuing to collect information during different browsing sessions on the browser (so-called permanent cookies).

Cookies are used for various functions. Some are necessary to allow you to browse the site and take advantage of its features (so-called technical cookies). Others are used to obtain statistical information, in aggregate or non-aggregate form, on the number of users who access the site and how the site is used (so-called monitoring or analytics cookies). Finally, others are used to track your consumer profile and display advertisements on the Site that may be interesting to you, as they are consistent with your tastes and your consumption habits (so-called profiling cookies).

To learn more about these different categories of cookies, keep reading this policy. Discover how they work and what they are for, and freely choose whether to consent to their use or prevent it.


B. Technical cookies

Technical cookies are used on the Site for the sole purpose of making your navigation on the Site possible and allowing you to use its features. These are always first-party cookies, as they are conveyed directly by us on the Site.

Some technical cookies are essential to offer you an optimal browsing experience or to allow you to authenticate yourself on the site, for example to make a purchase on the Site or to log in into your private area (so-called navigation cookies). Navigation cookies are normally session cookies and, therefore, once you close browser, they are automatically deactivated.

Other technical cookies are useful to allow you to store some of your preferences (for example, the language or country of origin) without having to reset them during subsequent visits (so-called functionality cookies). For this reason, functionality cookies are often persistent cookies, since they remain stored on your computer even after the navigation browser has been closed, until the expiration date provided for them or until you decide to delete them.

As per current privacy legislation, your prior consent is not required for the installation of these cookies. Of course you are free to block the installation of technical cookies by changing the settings of your browser (read paragraph E, No. 1 for how to do it). However, consider that, by blocking the installation of technical cookies, or subsequently eliminating them, the possibility of accessing the Site, of using all or part of it, of enabling or disabling certain functions or of receiving certain services could be in whole or in part compromised.


C. Monitoring or "analytics" cookies

Analytics cookies are used on the site to collect statistical information, in aggregate or non-aggregate form, on the number of users who access the site and how they visit the site.

The analytics cookies on this site are third-party cookies, since they are not directly conveyed by us but by third parties. Therefore, they are not installed directly by the Company but by third parties.

The following third-party analytics cookies are installed on the Site without your prior consent, because they are less invasive, as they are anonymized, since third parties cannot access disaggregated analytics data at IP address level (in other words, by using these cookies, third parties cannot trace your identity):

Cookie name | Cookie category | Link to the policy / Instructions to opt-out Google Analytics
Google Analytics is a tool that allows you to collect browsing and site usage data
Google’s privacy policy: https://policies.google.com/privacy?hl=en
To disable Google Analytics cookies: https://tools.google.com/dlpage/gaoptout

Google Analytics HotJar
Google Analytics HotJar is a tool that allows you to collect browsing and site usage data.
HotJar privacy policy: https://www.hotjar.com/legal/policies/privacy/
Per disabilitare il tracciamento di HotJar: https://www.hotjar.com/legal/compliance/opt-out

For this reason, when you access the site, a special banner is displayed, which informs you that (i) third-party analytics cookies are used on the site and that (ii) by closing the banner, scrolling the home page or clicking any element of the home page outside the banner, you are consenting to the use of cookies. Should you express your consent to the installation of cookies in this way, we will keep track of your consent through a specific technical cookie. In this way, we will avoid showing you the cookie banner during your subsequent visits to the Site. Please consider that if you were to delete this technical cookie from your browser in the manner described in paragraph E, no. 1), the trace of your consent would be lost and, therefore, during your next visit to the Site the cookies banner will be displayed again.

Of course you are free to block the installation of analytics cookies at any time, without the possibility of visiting the Site and enjoying its contents being compromised in any way. To know how to do it, carefully read the information on third-party cookies by following the links shown in the table above.


D. Profiling cookies

Profiling cookies are used to create your user profile, based on the preferences and tastes you manifest when browsing the Internet, and to display advertising messages that are consistent with your profile. In this way, the advertising messages that you will see on our Site will be more interesting for you.

As required by the current legislation on privacy, your prior consent is required for the installation of these cookies. For this reason, when you access the Site a special banner is displayed, which informs you that (i) profiling cookies are used on the site and that (ii) by closing the banner, scrolling the home page or clicking any element of the home page outside the banner, you are consenting to the use of cookies. Should you express your consent to the installation of cookies in this way, we will keep track of your consent through a specific technical cookie. In this way, we will avoid showing you the cookies banner during your subsequent visits to the Site. Please consider that if you were to delete this technical cookie from your browser in the manner described in paragraph E, no. 1, the trace of your consent would be lost and, therefore, during your next visit to the Site the cookies banner will be displayed again.

Of course you are free to block the installation of profiling cookies at any time, without the possibility of visiting the Site and enjoying its contents being compromised in any way. If you decide to disable behavioral advertising it does not mean that you will no longer receive advertising on the Site. However, the banners that will be displayed on the Site may not reflect your interests or your preferences on the browser you are currently using.

Most profiling cookies are installed by third parties, who act as independent data controllers (third-party cookies). Here is a list of third-party profiling cookies currently used on the Site, with an indication of the link to the information pages created by their developers:


Cookie name | Cookie category | Link to the policy / Instructions to opt-out
Facebook is a social network that, among other things, allows advertisers to perform profiling and advertising on users. In this site we use the Facebook pixel to carry out advertising based on the navigation and use of the site, and to analyze the performance of our ad campaigns.
Facebook cookie policy and deactivation methods:: https://www.facebook.com/policy/cookies/


E. How to manage cookies and object to their use

There are several options for managing, disabling and deleting cookies.

(1) Change your browser settings

Follow the instructions provided by the manufacturer of the browser you use to find out how to manage, disable or delete all cookies (technical, analytics and profiling):

Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies

Chrome: https://support.google.com/chrome/answer/95647

Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer#w_cookie-settings

Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac

Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Choose carefully. By indiscriminately blocking the reception of all cookies, including technical ones, without providing for a specific exception for the Site, you may, in fact, no longer be able to browse the Site or take advantage of all or part of its features. In addition, by deleting all cookies from the browser, even the technical cookies may be removed and, therefore, you may remove the preferences you have set using the Site or no longer find the products or services included in your cart.


(2) Use the tools provided by third parties

To disable third-party cookies, consult the privacy policies of third parties that install analytics cookies (see previous paragraph C) or profiling cookies (see previous paragraph D) to learn about the other tools you can use to manage, disable and delete cookies, and more generally to object to their use. Remember that by disabling third-party cookies, (i) you oppose to their use not only on the Site but on all the Internet sites on which these cookies are used and (ii) the ability to browse the Site and use its features will not be in any way affected. When you disable third-party cookies, you will still see the banner on the home page on the Site relating to cookies; in this case, however, by closing the banner, scrolling the home page or clicking any element of the home page outside the banner, you will not receive any third party cookies that you have correctly disabled.


F. Processing methods and data retention period

As highlighted in the premise of this policy, the Company collects and processes some of your personal data through the cookies it conveys directly on the Site (first-party cookies). The Company acts as Data Controller of the processing of these data, in accordance with the provisions of the Regulation. We will process your data only with electronic tools, in a totally automated way and without human intermediation. Therefore, our employees and collaborators will never access the content of your personal data obtained through cookies, which means that they will never be able to access and/or have direct personal identification information (PII). Some of our employees and collaborators, appointed by us as data processors, may carry out maintenance work on the computer systems that host your data, without ever being able to access their actual content. Personal data could be stored in servers managed by third parties (e.g. IT system suppliers) or could be managed by subjects specialized in online advertising, who act as external data processors on the basis of a specific appointment in writing by part of the Company. We inform you that, in compliance with the conditions and guarantees established by the Regulation, your data may be transferred to countries not belonging to the European Economic Area, which may not offer a level of protection of privacy and personal data protection comparable to that guaranteed by Italian and European laws on privacy, but as Data Controllers we will take the security of data in utmost consideration, therefore we will proceed in the management of these transfers with all due caution and guarantees. Your personal data will not be shared with third parties, nor will it be disclosed.

G. Your rights

To exercise your rights, or to obtain any further information or clarification in relation to this Cookie Policy, please contact the Data Controller in the following ways:

By sending a registered letter with return receipt to the owner's registered office

By sending an email to [email protected]

Pursuant to the Regulation, the Data Controller informs that Users have the right to obtain indication (i) of the origin of personal data; (ii) the purposes and methods of processing; (iii) the logic applied in case of processing carried out with the aid of electronic instruments; (iv) the identity of the Data Controller and processors; (v) the subjects or categories of subjects whom the personal data may be communicated to or who can learn about them like controllers or persons in charge.

Furthermore, Users have the right to obtain:

a) access, updating, rectification or, when interested, integration of data;

b) the cancellation, transformation into anonymous form or blocking of data processed in violation of the law, including those whose retention is unnecessary for the purposes for which the data were collected or subsequently processed;

c) the certification that the operations referred to in letters a) and b) have been brought to the attention, also in regards to their content, of those whom the data have been communicated or disseminated to, except in the case in which this fulfillment proves impossible or involves the use of means manifestly disproportionate to the protected right.

In addition, Users have:

a) the right to withdraw consent at any time, if the treatment is based on their consent;

b) (where applicable) the right to data portability (right to receive all personal data concerning them in a format that is structured, commonly used and readable via automatic device), the right to limit the processing of personal data and the right to erasure ("right to be forgotten”);

c) the right to object:

i) in whole or in part, for legitimate reasons, to the processing of personal data concerning them, even if pertinent to the purpose of the collection;

ii) in whole or in part, to the processing of personal data concerning them for the purpose of sending advertising materials or direct selling or for carrying out market research or commercial communication;

d) if they believe that the processing that concerns them violates the Regulation, the right to lodge a complaint with a Supervisory Authority (in the Member State where they usually reside, where they work or where the alleged violation occurred )

The Italian Supervisory Authority is the Italian Data Protection Authority, located in Piazza di Monte Citorio n. 121, 00186 - Rome (http://www.garanteprivacy.it/).


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The Data Controller is not responsible for updating all the links that can be viewed in this Cookie Policy, therefore whenever a link is not working and/or updated, Users acknowledge and accept that they must always refer to the document and/or section of the websites referred to by this link.