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Learn the key ideas of the book by Garrett Moon

10x Marketing Formula

How to create content that makes you stand out from the crowd

In 10x Marketing Formula, Garrett Moon reveals the hidden secrets behind the marketing content produced by the start-up that he founded, CoSchedule. His formula is divided into four phases (plan, execute, publish, and analyse) to create winning content that cannot be rivalled. Moon accompanies us through the mindset of a winning content marketer, analysing important aspects of marketing along the way, while encompassing themes including team, editorial calendar, and conversion psychology. A professional is not scared of taking risks or failing in order to ultimately stand out and create real value for their public.

10x Marketing Formula
Read in 25 min.
Listen in 32 min.

Many useful tips to:

  • Understand how to plan, execute, promote, and analyse content that will stand out.
  • Efficiently manage content marketing, editorial calendars, workflows, and marketing teams.
  • Embrace risk and failure as necessary steps towards growth and improvement.

The author of the book:

Garrett Moon is the co-founder and CEO at CoSchedule – a start-up that develops marketing calendar tools. It is one of the most promising companies in North Dakota and has more than 10,000 clients in more than 100 countries around the world. Garrett Moon has also been a blogger and speaker on topics relating to social media marketing, content marketing, and start-ups, for more than seven years. He has written, or been spoken about, in online publications of the likes of Forbes, Social Media Examiner, and Entrepreneur.

IDEA CHIAVE 1/10

Become a “content hacker”: professionals that learn from risk and failures

In this book, the author reveals his 10x Marketing Formula – a marketing formula for creating rapid growth. The formula provides you with a framework, which then needs to be supported by ideas and strategies developed specifically for your company and market sector. However, before delving into the different phases of the formula (plan, execute, publish, and analyse), you must first adopt a winning mindset. Today, people involved in traditional content marketing find themselves in a “red ocean” situation, jam-packed with cutthroat competition, with very low levels of differentiation. It will be impossible to stand out of the crowd if you keep doing the same things, following the same rules, mimicking others, and using traditional and inflexible tools, like a marketing plan. This system, on the other hand, allows you to do just that and reach a “blue ocean” – clean, with no sign of the competition. It is true that to stand out from the crowd, you have to take risks and the chances of failing are high. This is where the successful marketer mindset comes in: you cannot control failure, but you can control the way you react to it, and instead turn it into a way to focus your attention on growth strategies that the competition isn’t using.

One point of inspiration can be found in the growth hacker: a professional focused solely on growth objectives. A winning content marketer needs to become a “content hacker”, namely someone that knows how to combine growth tactics with high-rate conversion content. The job of the “content hacker” is to create, publish, and share valuable content with a target audience so as to convert them into customers. However, the hackers always need to take risks to do so, by trying out new tactics and not simply leaning on what is stipulated in the marketing plan. The tactics that they use cannot be too expensive or complex – they need to be simple and easy to execute, easy to test and to tweak, if need be, because they will have to try out more than one at a time, to see which works better than the others. By using flexible tactics, you also minimise the impact of potential failures: you can change method, idea, or even have a high failure threshold. 

We can learn from the founder of Sumo.com and AppSumo, Noah Kagan, how innovation and risk are crucial aspects of content hacking, since they go hand in hand with high-potential results. Clearly, risk comes with failures, but this can also be useful: every time you fail, you are made to realise that something isn’t working and consequently move one step closer to the approach that will work. This also helps you to better understand your audience, as you will get to know what they like and what they don’t like. You have to experiment a lot, accept your failures, learn from them, and keep trying so as to improve your techniques. SpaceX, Apple, and Pixar are all examples of creative, innovative, and out of the ordinary companies, however they didn’t start out already knowing everything: at the core of creativity and innovation lie the ability to learn, to fail, and keep getting back up to  try again until the best possible version is realised.

You mustn’t hide from failure, but rather embrace it as an opportunity to learn what not to do and what you need to improve upon. To this end, it is useful to adopt a start-up mindset: they have no choice but to grow quickly (otherwise they won’t receive financing and will fail), and in order to do so, they are forced to make risky decisions and always think in terms of “results, or die”. Approaching risk as an opportunity promotes innovative development and, consequently, growth.

  

The key ideas of "10x Marketing Formula"

01.
Become a “content hacker”: professionals that learn from risk and failures
02.
The “One Metric That Matters”: be successful by focusing on what’s important today
03.
Start by planning a competition-free “content core”
04.
Each piece of content is an opportunity to give a “first impression”, transforming traffic into clients
05.
The best strategy: a winning editorial calendar with winning projects
06.
The importance of having a workflow and team with the right mindset
07.
Promote yourself on social media and through email lists using personalised and relevant content
08.
Where need and solution meet: conversion psychology
09.
Quotes
10.
Take-home message
 
 
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