12 Notes

Legendary music producer Quincy Jones firmly believes that creativity is crucial, not just because it gives us an enormous sense of satisfaction, but especially because it improves our quality of life. Jones’ career is a source of inspiration for all artists, aspiring artists, or anyone who believes in the value of creativity.

Jones maintains that we all have enormous potential within us; we just have to find the right way to let it out, to cultivate it, and to channel it. Creativity is the product of both science and soul; every artistic discipline is based on standards, rules, and mathematical laws, but at the same time, it expresses our most profound experiences in life. Music and painting would not exist without emotions, and understanding and accepting our feelings is perhaps the main driving force behind the creative process.

So, there is a strong connection between creativity and our ability to appreciate our own individuality, and working on our talents requires a willingness to grow as people. In his book, Quincy Jones aims to provide the perfect strategy for starting this process.