7L: The Seven Levels of Communication
The real estate sector is not what it used to be, and the old marketing techniques, such as cold calling,are no longer effective. In his book, The 7 Levels of Communication: How to go from relationships to referrals, Michael J. Maher lays out a new strategy that has brought him and many other people great success. He shares his techniques by telling the story of Rick Masters, an imaginary salesperson whose business is hanging in the balance. While looking for answers, Rick finds the Generosity Generation, and takes lessons from a coach who helps him take his business to levels of growth that he had never believed possible. The techniques and strategies laid out in the book include the Communication Pyramid, The Triangle of Trust, the Networking Stack, Connecting to Connectors, and more, all of which Maher recommends as a sure means to improving both your business and your life.