Amazon Unbound

Since its launch 27 years ago, Amazon has evolved and conquered many new market niches. From its beginnings as a marketplace for books, it has become a platform on which people do their shopping, or stream films and TV series, which are often original productions by the company itself. Thanks to devices such as Amazon Echo, we can also control the lights in our homes, play music, and do many other things, by interacting with the artificial intelligence of Alexa.

However, not all the innovative services proposed by Jeff Bezos, founder and chairman of Amazon, have met with success. Very often, moreover, public opinion and the press have harshly criticised both the company and its founder, calling for better conditions for workers, greater respect for the environment and, in general, a further commitment to communities, which one would expect from a company of its size. Amidst its controversies, successes, and failures, Brad Stone analyses the most recent ten years of Amazon, as well as Bezos himself, and explains how their stories are intertwined: without Bezos, there would be no Amazon, in any of its current forms, because it has all been achieved as the direct result of his passion and intuition.