Apocalypse Never

Michael Shellenberger

Apocalypse Never



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Not a day goes by that we are not told climate change is going to bring about the end of the world, and that deforestation, the extinction of plants and animals and other disasters are simply inevitable. But is it really true? And is there anything we can do to help prevent them? In his book Apocalypse Never: Why environmental alarmism hurts us all, the self proclaimed ecomodernist, Michael Shellenberger seeks to show us that beyond all the scaremongering there are alternative solutions to climate change, while providing evidence to support a different point of view.

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Analysis and key concepts


Environmental alarmism distracts us from the real solutions to sustainability on our planet


The fires in the Amazon rainforest are as much a social and economic problem as they are an environmental one, and they must be stopped


Plastic is an environmental problem that must be solved by improving the way we dispose of our waste


Reports on the extinction of plant and animal species are inaccurate because the numbers are inflated


Fast fashion factories could also be the solution rather than the problem


Nuclear energy is the cleanest, safest, and most sustainable of all, even if we refuse to accept it




Take-home message

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Many useful tips to:

  • Learn to discern between pure scaremongering and factual information when it comes to climate change.
  • Dispel some of the false myths surrounding hot topics such as renewable energy, nuclear power, and deforestation.
  • Understand what really needs to be done in society for us to begin to respect the planet.

Michael Shellenberger is a bestselling American author and a self-described ecomodernist. He was an activist from a young age, and after graduating from university, he moved to California to work with the human rights group Global Exchange, where he founded several public relations firms involved in the intersection between politics, environment, and social change. In 2003, he co-founded the Breakthrough Institute, the California Peace Coalition, and Environmental Progress. Shellenberger currently works as a consultant on climate and environmental issues, and has written several books including Apocalypse Never:Why Environmental Alarmism Hurts Us All.

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