
Blue Economy 3.0
20min
The author of the book realized that organic doesn't always coincide with sustainable when, working as a manager for a large company that produced detergents, he decided to try formulating biodegradable ones using palm oil. The recipe worked, the strong demand skyrocketed, and European rivers were quickly cleaned up. Despite the best intentions, Pauli realized there was a collateral damage: the demand for palm oil was causing the deforestation of Southeast Asia and the devastation of orangutan habitats. The solution, in that specific case, was to manufacture the soaps with limonene, a substance derived from citrus waste, which is truly sustainable and infinitely better. The meaning of the entire philosophy of the blue economy, of which this book is the most recent and updated manifesto, is precisely to produce wealth and well-being for all without generating any damage. We must not reject the green economy to go back, but move towards what produces advantages and abundance for all living beings and ecosystems, ceasing to limit ourselves to doing less harm.
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