Blue Economy 3.0

Gunter Pauli

Blue Economy 3.0

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20min

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The author of the book realized that organic doesn't always coincide with sustainable when, working as a manager for a large company that produced detergents, he decided to try formulating biodegradable ones using palm oil. The recipe worked, the strong demand skyrocketed, and European rivers were quickly cleaned up. Despite the best intentions, Pauli realized there was a collateral damage: the demand for palm oil was causing the deforestation of Southeast Asia and the devastation of orangutan habitats. The solution, in that specific case, was to manufacture the soaps with limonene, a substance derived from citrus waste, which is truly sustainable and infinitely better. The meaning of the entire philosophy of the blue economy, of which this book is the most recent and updated manifesto, is precisely to produce wealth and well-being for all without generating any damage. We must not reject the green economy to go back, but move towards what produces advantages and abundance for all living beings and ecosystems, ceasing to limit ourselves to doing less harm.

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Analysis and key concepts

01.

The current economic system has confused free markets with the free exploitation of common goods, creating damage no one is held accountable for.

02.

The absurd economic rules we are all subject to are deeply rooted, and only an enlightened entrepreneurial class can change them.

03.

The characteristics of the blue economy seek to integrate—by surpassing and improving upon them—all the discoveries of the green economy and the circular economy.

04.

Humans are the only species that has managed to produce something no other living being desires, deeply damaging natural balances.

05.

The widespread idea that genetically manipulating life and focusing everything on chemistry is a good solution is obtuse and a failure.

06.

Nature offers us multiple examples of how to produce more and for everyone without creating undesirable waste.

07.

The blue economy is inspired by nature's flows, creating added value, and helps us rethink our energy demand and open the door to new energies.

08.

One of the most aggressive activities that man has put in place is mining.

09.

Quotes

10.

Take-home message

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Many useful tips to:

  • Understanding why we need to move beyond the green economy and do even better. 
  • Starting to radically change the rules of the current economic system.
  • Grasping the weaknesses of a system where primary resources are privatized.
  • Getting a more precise idea of the collateral impacts of GMOs.

Gunter Pauli, born in Belgium in 1956 and an economics graduate from Antwerp, has lived in Japan since 1994. He was first an entrepreneur and an economist, then, above all, an exceptional innovator and the founder of ZERI – Zero Emissions Research Initiative. ZERI was founded in 1994 with the support of the Japanese government and the United Nations University. This network of scientists, entrepreneurs, economists and innovators is now present in over 40 countries and has designed numerous projects that have demonstrated how it is possible to generate value from waste. ZERI has also developed innovative educational models that have been applied in schools and universities around the world.

Publishing house:

Xlibris

Year:

2017

Pages:

288

ISBN:

978-1524521066