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Learn the key ideas of the book by Renée Mauborgne , W. Chan Kim

Blue Ocean Strategy

How to create a market and make the competition irrelevant

Blue Ocean Strategy is a model that has revolutionised the business world by explaining how to identify markets in which a company can grow almost without any competition. This book, written by W. Chan Kim and Renée Mauborgne, offers us a highly replicable method which has already been adopted by thousands of companies around the world, and teaches us how to create a strategy and formulate a new vision for our companies that enables us to move our positioning from the red ocean of competition to a blue ocean, where our customers await.

Blue Ocean Strategy
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How to get out of the red ocean of competition

Today, supply exceeds demand in many sectors, and therefore competition should not be at the heart of strategic thinking. Companies shouldn't be in the red ocean of competition, they should put the customer at the centre of their strategy and for this they need to create a Blue Ocean, that is, a new market, a move which makes the competition irrelevant. Strategy can shape the corporate structure to create a new commercial space.

  

The key ideas of "Blue Ocean Strategy"

01.
How to get out of the red ocean of competition
02.
The basics - how to create a blue ocean and do the preliminary analyses
03.
Redefining market boundaries
04.
Focus on the big picture, not on the numbers
05.
Extend the dimension beyond existing demand
06.
Follow the right strategic sequence
07.
Overcoming the main organisational obstacles
08.
Integrate the ways of implementation into the strategy itself
09.
Align the value, profit and people propositions
10.
Renewing the blue oceans
11.
Quotes
12.
Take-home message
 
 
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