Blue Ocean Strategy
How to create a market and make the competition irrelevant
Blue Ocean Strategy is a model that has revolutionised the business world by explaining how to identify markets in which a company can grow almost without any competition. This book, written by W. Chan Kim and Renée Mauborgne, offers us a highly replicable method which has already been adopted by thousands of companies around the world, and teaches us how to create a strategy and formulate a new vision for our companies that enables us to move our positioning from the red ocean of competition to a blue ocean, where our customers await.
Many useful tips to:
- Help entrepreneurs who are looking to create a new, untouched market space.
- Offer a complete, logical and clear guide to the steps required to do so.
- Serve anyone who is ready to put these working examples into practice and make their business a success.
How to get out of the red ocean of competition
Today, supply exceeds demand in many sectors, and therefore competition should not be at the heart of strategic thinking. Companies shouldn't be in the red ocean of competition, they should put the customer at the centre of their strategy and for this they need to create a Blue Ocean, that is, a new market, a move which makes the competition irrelevant. Strategy can shape the corporate structure to create a new commercial space.
The key ideas of "Blue Ocean Strategy"
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