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Blue Ocean Strategy

Renée Mauborgne , W. Chan Kim

Blue Ocean Strategy

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17min

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Blue Ocean Strategy is a model that has revolutionised the business world by explaining how to identify markets in which a company can grow almost without any competition. This book, written by W. Chan Kim and Renée Mauborgne, offers us a highly replicable method which has already been adopted by thousands of companies around the world, and teaches us how to create a strategy and formulate a new vision for our companies that enables us to move our positioning from the red ocean of competition to a blue ocean, where our customers await.

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Analysis and key concepts

01.

How to get out of the red ocean of competition

02.

The basics - how to create a blue ocean and do the preliminary analyses

03.

Redefining market boundaries

04.

Focus on the big picture, not on the numbers

05.

Extend the dimension beyond existing demand

06.

Follow the right strategic sequence

07.

Overcoming the main organisational obstacles

08.

Integrate the ways of implementation into the strategy itself

09.

Align the value, profit and people propositions

10.

Renewing the blue oceans

11.

Quotes

12.

Take-home message

01. How to get out of the red ocean of competition

Today, supply exceeds demand in many sectors, and therefore competition should not be at the heart of strategic thinking. Companies shouldn't be in the red ocean of competition, they should put the customer at the centre of their strategy and for this they need to create a Blue Ocean, that is, a new market, a move which makes the competition irrelevant. Strategy can shape the corporate structure to create a new commercial space.

02. The basics - how to create a blue ocean and do the preliminary analyses

03. Redefining market boundaries

04. Focus on the big picture, not on the numbers

05. Extend the dimension beyond existing demand

06. Follow the right strategic sequence

07. Overcoming the main organisational obstacles

08. Integrate the ways of implementation into the strategy itself

09. Align the value, profit and people propositions

10. Renewing the blue oceans

11. Quotes

12. Take-home message

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Many useful tips to:

  • Help entrepreneurs who are looking to create a new, untouched market space.
  • Offer a complete, logical and clear guide to the steps required to do so.
  • Serve anyone who is ready to put these working examples into practice and make their business a success.

Renée Mauborgne is Professor of Strategy at INSEAD. She is also co-director of the INSEAD Blue Ocean Strategy Institute. She is an economist and a business theorist. Together with W. Chan Kim, she is recognised as one of the most influential management thinkers in the world.

W. Chan Kim is a professor of International Strategy and Management. He is also co-director of the Blue Ocean Strategy Institute at INSEAD (France), one of the most prestigious business schools in the world. Kim was a member of the board of multinationals and is a member of the World Economic Forum. In 2008 he was awarded the Nobel Colloquia Prize for Leadership in Business and Economic Thought.

Publishing house:

Harvard Business Review Press

Year:

2015

Pages:

320

ISBN:

978-1625274496