Some of us spend our whole lives striving to achieve the perfect body, one that will finally make us believe that we are beautiful and, above all, allow us to achieve happiness. We have been manipulated and brainwashed into thinking that changing our appearance should be our main objective in life: over the last century, women have been the main target of this narrative, but nobody is safe nowadays. Every day, men, women, teenagers, and middle-aged people all feel pressure from various sources to achieve an ideal that they simply cannot live up to.
Ninety-seven per cent of women who participated in a survey by Glamour magazine admitted to experiencing at least one thought of body hatred every day. In a survey of 5,000 women conducted by REAL magazine, 91% of participants said that they were unhappy with their bodies. The Centre for Appearance Research in England surveyed 384 British men, and found that 35% of them would give up a year of their lives, in order to reach their ideal weight. Finally, 54% of the women surveyed by Esquire said that they would rather be hit by a truck than be fat.
We compare ourselves to bodies that are not real, which is why the female beauty ideal is arguably one of the most effective marketing schemes in the world. After all, what better way to make money than to make half the population feel ugly, and then sell them the solution to all their problems? In 2013, more than 3 million women worldwide underwent cosmetic breast surgery.
A study shows that seeing the ‘ideal’ female body on television affects our self-image: 95% of women believe they are ‘bigger’ than they actually are after seeing images of women with an ideal body weight. What we see every day is shaping the way we see ourselves. Anne Becker studied one such specific case: before 1995, the province of Nadroga in Fiji had no access to television. Traditional Fijian values showed a preference for strong, robust bodies, and large appetites were encouraged during ritual festivals. In the same year, Miss Fiji said that people considered thin women too frail, and that she was constantly told that she should put on some weight. Before TV came to Fiji, eating disorders were virtually unknown, and weight loss diets were non-existent. Within three years of UK, US and New Zealand TV productions being broadcast in Fiji, 74% of Fijian teenage girls interviewed by Anne Becker believed that they were ‘too big or fat’, and 15% of girls reported practising self-induced vomiting, in order to lose weight.