Born to Build

People constantly ask you: "Where do you work?", "What do you do?", They never ask you: "What are you building?".

Institutions, scientists, academics and politicians have never fully understood the rare gift of knowing how to build something. Some refer to this gift as "entrepreneurship" or "innovation", but "venture building" is a distinct phenomenon. An innovation has no value until a builder creates a business model around it and transforms it into a product or service that customers will buy. A builder creates economic energy where nothing previously existed. Manufacturers create goods and services that customers do not yet know they want, they create demand, open new markets. Builders are the creators of disruptions (cracks, upheavals) in the market that offer a better way of life.

But the creation of a large booming company or a non-profit organization does not take place thanks to the work of one ingenious builder: there is a whole ecosystem around effective builders. There are three key players in the development of any organization, whether it is a new business, a new division within a company or a non-profit organization, the so-called "three alpha": the alpha Rainmaker (rain wizard, a person capable of getting customers and profit from a business), the alpha conductor and the alpha expert.

An alpha rainmaker has an unusual persistence and a rare grit. Obstacles and failures increase his determination. An alpha conductor has great handling skills. He knows how to make all players of a team interact. An alpha expert provides the skills necessary to differentiate the main product or service.

This book will help you understand what kind of builder you are, what your natural builder talents are and how to use them to succeed.