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Building a Storybrand

Donald Miller

Building a Storybrand

23min

23min

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Building a Storybrand will help us avoid spending resources on a marketing strategy that does not bring in results. Companies often communicate with their potential customers using a message that is too complicated and too difficult to understand. At the same time, others do not focus their strategy on aspects that meet the primitive needs of man. With the help of Donald Miller, we will discover how storytelling techniques can improve our company’s communication and ensure that the message we want to convey to  our customers stays etched and clear in their mind.

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Analysis and key concepts

01.

The customer is the hero of the story

02.

The key to being seen, heard and understood

03.

Storytelling: the secret weapon to growing a business

04.

The seven elements of Storybrand

05.

The importance of participating in the transformation of the customer

06.

How to improve the Storybrand script in all our marketing material

07.

What is a "narrative void" and how to avoid it

08.

How to implement the Storybrand script to grow a business

09.

Making your voice heard is strategic for a business

10.

Quotes

11.

Take-home message

01. The customer is the hero of the story

This is not a book that will help you tell your story, because customers generally don't care about the story of a brand; they care about their own. The customer - not the brand - should be the hero of the story, that is the secret to a successful business.

02. The key to being seen, heard and understood

03. Storytelling: the secret weapon to growing a business

04. The seven elements of Storybrand

05. The importance of participating in the transformation of the customer

06. How to improve the Storybrand script in all our marketing material

07. What is a "narrative void" and how to avoid it

08. How to implement the Storybrand script to grow a business

09. Making your voice heard is strategic for a business

10. Quotes

11. Take-home message

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Many useful tips to:

  • Discover how to be seen, heard and understood.
  • Find out if there is a secret weapon to make your business well known.
  • Improve your storytelling techniques.

Donald Miller is the CEO of StoryBrand and is considered one of the most entertaining and informative speakers in the world. During his workshops, the audience learns how to creatively lean into their own story as well as the story of their team. Moreover, they learn how to understand the story of their customers. Miller has worked and is still active with many popular brands like Pantene, Chick-fil-A, Steelcase, Intel and more. He lives in Nashville, Tennessee with his wife Betsy and their Labrador, Lucy.

Publishing house:

Harpercollins Leadership

Year:

2017

Pages:

228

ISBN:

978-1404107212