Building a Storybrand
How to create a story your customers will want to hear
Building a Storybrand will help us avoid spending resources on a marketing strategy that does not bring in results. Companies often communicate with their potential customers using a message that is too complicated and too difficult to understand. At the same time, others do not focus their strategy on aspects that meet the primitive needs of man. With the help of Donald Miller, we will discover how storytelling techniques can improve our company’s communication and ensure that the message we want to convey to our customers stays etched and clear in their mind.
Many useful tips to:
- Discover how to be seen, heard and understood.
- Find out if there is a secret weapon to make your business well known.
- Improve your storytelling techniques.
The customer is the hero of the story
This is not a book that will help you tell your story, because customers generally don't care about the story of a brand; they care about their own. The customer - not the brand - should be the hero of the story, that is the secret to a successful business.
The key ideas of "Building a Storybrand"
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