Today, with the exception of those areas exercising only minor influence on global development, the whole world follows the same economic principles: a phenomenon never before seen. Production is carried out for profit, most of the capital invested is private, and corporate leadership is distributed internationally. This is the triumph of capitalism, a system which, hand in hand with liberalism and globalization, aims to maximize trade, financial and even labour exchanges between countries. The language of capitalism speaks of money and profit, and it is familiar to everyone in the world: one's material well-being has become the vast majority’s main priority.
In his writings, Karl Marx used the expressions "structure" and "superstructure” to denote the economic system and socio-political and cultural institutions. According to Marx, people’s lifestyle is determined by the current economic model in which they live. Since the end of the Cold War, these two factors have gained increasing synergy, thereby strengthening the grip of the capitalist system, and spreading the same clear, linear and objective rationale throughout the world.