Competing in the Age of AI

Karim R. Lakhani, Marco Iansiti

Competing in the Age of AI



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Companies like Amazon, Facebook and Microsoft are revolutionising the global market thanks to the use of data, algorithms and networks. In their book Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World, the two authors Marco Iansiti and Karim L. Lakhani, both professors at Harvard business school and luminaries of economics and innovation, reveal the secrets of business operating models behind this competitive advantage in the age of artificial intelligence, providing us with glimpse at future developments.

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Analysis and key concepts


Understanding new discoveries and strategic collisions is essential as we approach the artificial intelligence revolution


The secret of new companies lies in the enhancement of scale, scope and learning


The AI factory concept and its revolutionary mechanisms


Identifying the problems of traditional business architecture to overcome them and compete on the new digital market


The five principles of transformation to become an AI-based company


The four steps to creating a strategy based on the digital operating model


Becoming a new company founded on the digital operating model…and the new ethical problems that accompany it


The changes in the world economy and the factors to be taken into account by future leadership




Take-home message

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Many useful tips to:

  • Understand new business operating models behind digital companies such as Amazon and Microsoft to gain competitive advantage.
  • Harness the power of growth, reach and learning of digital operating models based on artificial intelligence, data and algorithms.
  • Understand how to embrace future business opportunities in the new digital economy.

Karim L. Lakhani is an expert in technology and innovation management. He is a Professor of Business Administration at Harvard Business School and founder and co-director of the Harvard Scientific Innovation Laboratory.

Marco Iansiti graduated from Harvard University in 1983 with a first class honours degree in Physics. He has focussed his academic career on the study of technological innovation for the improvement of business operations. Today he is a Professor of Technology and Operation Management at Harvard Business School and co-director of the Harvard Information Science Laboratory.

Publishing house:

Harvard Business Review Press