Confessions of an Advertising Man

David Ogilvy

Confessions of an Advertising Man

13min

13min

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Confessions of an Advertising Man, written by David Ogilvy in the summer of 1962 enjoyed immediate success and over time, it became an international bestseller, translated in 14 languages. The reason for its huge success is the content that is still relevant today: the book is still considered an essential guide in the advertising world and for anyone who works in business communication.

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Analysis and key concepts

01.

Managing an ad agency is like running a kitchen. Ogilvy was inspired by the famous chef Pitard for every important facet of his management

02.

The main task of a top manager is to provide the right environment in which creatives can do their best work

03.

What is the first bet you have to win? Standing out in a crowd and knowing how to choose customers

04.

Create links to hold on to clients: use the products that you promote and earn trust as an agency

05.

The choice of images and texts: Ogilvy’s suggestions for art directors and copywriters

06.

Quotes

07.

Take-home message

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Many useful tips to:

  • Learn the timeless rules that enable the creation of successful advertising.
  • Discover how to manage a work group to make the most of its talent.
  • Find inspiration in the life and experience of one of the founding fathers of modern communication.

David Ogilvy is the proud Scotsman who founded the Ogilvy & Mather agency in New York in 1948. He is responsible for the concept of brand image, which links the demand for a certain product, to the perception of a specific brand. As well as having managed the agency very successfully, Ogilvy has written two books, Confessions of an Advertising Man and Ogilvy on Advertising, a real manual dedicated to advertisers.

Publishing house:

Southbank Publishing

Year:

2012

Pages:

192

ISBN:

978-1904915379