Conscious Business

Fred Kofman

Conscious Business

22min

22min

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Building a conscious business enables any organisation to enjoy success beyond financial gain. In a conscious business, in fact, people are not only seen as resources, but also as essential components to its success, and nurturing their wellbeing is a must, if you want the whole company to prosper. In the book Conscious Business: How to Build Value Through Values,Fred Kofman proposes a series of suggestions, supported by practical examples and exercises, to increase the consciousness in all levels of the company hierarchy, from leadership to management to employees. Following them can help us improve decisional capacity, learn to communicate more effectively, and productively manage our emotions. 

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Analysis and key concepts

01.

A conscious business is one in which results are achieved by developing the moral values of the people within it

02.

Consciousness must be instilled at all levels of a company for it to be truly conscious, from employees to top management

03.

An unconscious organisation is based on victimisation, selfishness, and arrogance

04.

Manipulative communication as well as narcissistic negotiation and negligent coordination are forms of negative interaction innate in an unconscious business

05.

Victim and player are two unethical ways of managing responsibility, but only the player can generate a conscious business

06.

To switch from being a victim to a player, we must separate responsibility from guilt, and be disciplined about sticking to our values

07.

To build a conscious business, we need to learn to manage opinions constructively, letting go of discord and creating a common understanding

08.

Understanding how to negotiate constructively and how to manage your emotions enables you to create a conscious business

09.

Quotes

10.

Take-home message

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Many useful tips to:

  • Create a mindful business.
  • Take charge of your professional life.
  • Achieve success at work that goes beyond financial gain.

Fred Kofman has a PhD in Economics from the University of California, Berkeley. He is an executive coach and advisor on leadership and culture, as well as founder and president of the Conscious Business Center International. Since 2018, he has been the vice president at Google, and during the same year, he partnered with Tecnològico de Monterey to Create the Center of Conscious Leadership. With his consulting company, Axialent, he has helped over 15,000 managers worldwide develop a more conscious leadership style. Kofman is also the author of Metamanagement, Conscious Business and The Meaning Revolution.

Publishing house:

Fred Kofman

Year:

2013

Pages:

360

ISBN:

978-1622032020