Create Amazing

Greg Graves

Create Amazing



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Social progress seems to have ground to a halt in the United States, and economic equality is becoming an increasingly unattainable dream, much to the detriment of the country’s economy. There is, however, a way to reverse this trend: the ESOP (Employee Stock Ownership Plan) model, which allows employees to buy part, or all, of a company without having to put the money upfront. Greg Graves, CEO of one of the world’s most successful ESOP companies, explains how to do this in his book, Create Amazing: Turning Your Employees into Owners for Explosive Growth, providing best practices, tips, and solutions to the most important questions.

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Analysis and key concepts


Turning workers into shareholders can be a game changer and lead to a healthier, fairer economy


The key advantage of the ESOP model is that it motivates growth, success, and economic equality


The ESOP business model turns employees into shareholders and owners of the company


The right people are key in making the ESOP model work


The rules of the ESOP model must be followed carefully, in order to achieve the most effective results




Take-home message

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Many useful tips to:

  • Explore the basics of the Employee Stock Ownership Plan (ESOP).
  • Discover how creating employee ownership can exponentially increase business growth. 
  • Enable businesses to generate equal, inclusive, and fair economic growth at all levels of society. 

Greg Graves is an American businessman, former CEO, and author. He started out as an engineer at Burns & McDonnell Engineering, and eventually became the company’s president and CEO when it switched to the ESOP (Employee Stock Ownership Plan) model, whereby employees buy shares in the company, effectively becoming owners. He became something of an expert on American ESOPs, and subsequently wrote the book Create Amazing: Turning Your Employees into Owners for Explosive Growth.

Publishing house:

Matt Holt