Creative Confidence

Tom Kelley , David Kelley

Creative Confidence



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In their book Creative Confidence – Unleashing the creative potential within us all , Tom Kelley & David Kelley take on the theme of creativity in both our professional and private lives. They illustrate many examples of direct experiences from their thirty year careers in the field of design thinking and innovation, both in the form of anecdotes and tips, with a series of exercises to train and strengthen our creativity. The two authors explore, in detail, everything we need to take into account when making the decision to be more creative and to improve both our work and our lives. 

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Analysis and key concepts


Everyone is creative: it is time to dispel the “creativity myth”


Inspiration, synthesis, ideation, and implementation are the basis of any new idea


For your creativity to flourish, you need to believe in your ability to continue to learn and grow


We should all learn from the typical optimism in video games: the objectives are never impossible to reach


Step by step, with a healthy dose of courage, we can overcome any obstacle, and achieve our goals


Cultivating the creative spark is necessary to take your inspiration to the next level


We don’t need to feel 100% sure to start something: the important thing is not to get stuck


Believing in your own creative ability will help you become part of the change you wish to see in the workplace, your home and in the world


Rewriting your own professional story is the only way to make your career real


It is not a one-man show. We need other people to help develop our creative spirit and find the right solutions and the best ideas


To increase the creative confidence within your company you need to create a culture of innovation


Ten exercises to stimulate and train creative confidence


With commitment, training and learning, you can rebuild your life and career through the lens of creative confidence




Take-home message

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Many useful tips to:

  • Develop and train the creative potential we all have.
  • Put yourself to the test and make room for creative solutions to everyday problems.
  • Understand how to increase your professional and personal output through creativity.

Tom Kelley is one of the biggest names in the field of design thinking and innovation. He decided to write a book on creativity because in over thirty years of his career, he realised how much fun and satisfaction one can have by innovating. So, he decided to share what he has learned with anyone looking for ways to develop their creative side and make sure they can find ways to use it in everyday life.

David Kelley was born and raised in Ohio with his brother Tom, and has become very well-known in the field of design thinking and innovation. He decided to write a book on creativity when he became aware of the fun that could be had while innovating, finding immense satisfaction in one’s work. In a career spanning over thirty years, he has accumulated a vast amount of knowledge and experience that he has chosen to share with anyone who is looking to develop their creative side.

Publishing house:

Crown Publishing Group