Creativity, Inc.

Ed Catmull

Creativity, Inc.

22min

22min

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We take a trip to the central nervous system of Pixar animation studios to understand how to build, protect and maintain a creative work culture. The story tells us about how we can break down any barriers along the road of continuous innovation and challenge the destructive forces that can jeopardize a company’s success. Creativity, Inc. is dedicated to anyone who is looking for originality without compromise and who would like to take their employees to creative infinity and beyond.

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Analysis and key concepts

01.

From a love of Disney cartoons to the creation of Pixar

02.

The great success of Toy Story and the need to set a high level, challenging goal

03.

How the Pixar identity was created

04.

Ways to protect and nurture a climate of corporate creativity

05.

Some methods used by Pixar to question preconceptions, lift people’s mood and foster collaboration

06.

The best way to predict the future is to create it

07.

Testing your mind model in a different context

08.

Notes Day as a way to find solutions together

09.

Quotes

10.

Take-home message

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Many useful tips to:

  • Understand the highs and lows of the creative process.
  • Manage employees better by providing them with an environment that favours creativity and problem solving.
  • Learn about the strategies that a big cinema production company uses to maintain its individuality.

Ed Catmull was the founder of Pixar Animation Studios and president of Pixar and Walt Disney Animation. During the course of his career, he has won five Oscars, including the prestigious Gordon E. Sawyer award, which honours “an individual in the motion picture industry whose technological contributions have brought credit to the industry”.  A graduate in physics and computer science from the University of Utah, he currently lives in San Francisco.

Publishing house:

Random House

Year:

2014

Pages:

368

ISBN:

978-0812993011