Crossing the Chasm
Developing a market strategy that will enable us to grow
Every year hundreds of startups with innovative and interesting products fail, without ever reaching their majority markets. In Crossing the Chasm, Geoffrey Moore explains just how the technology adoption cycle works, showing us how the wrong strategy can lead our company to fall into the “chasm”, meaning the space that separates those who are passionate about new tech, and the majority.
Many useful tips to:
- Learn about the cycle used for the adoption of new technologies.
- Learn to differentiate between the various market sectors.
- Develop a strategy that allows you to take your product from niche to mainstream markets.
The Technology Adoption Life Cycle
Progress is often driven and guided by new technologies that change the way we live and work. This change often happens gradually, making small improvements to well-established systems. Sometimes, however, new or revolutionary technologies pop up, which have the ability to profoundly change our habits in a very short time.
The most drastic changes are those, which affect the modernisation process that our society goes through. However, the adoption of these new products or technologies does not happen in a single step, but over several phases. In each of these phases, users of these innovations have different characteristics, interests and motivations; this is the Technology Adoption Life Cycle.
The key ideas of "Crossing the Chasm"
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