Learn the key ideas of the book by Gary Vaynerchuk

Crush It!

It’s time to start making money out of your passion

The famous Gary Vaynerchuk gives us a push to help transform our passion into a business, harnessing the power of the internet. We will find out how the web and other ingredients such as passion, authenticity, hard work, patience and quality content can help us to make our entrepreneurial dreams come true and enable us to earn a living doing what we love.

Crush It!
Read in 27 min.
Listen in 33 min.

Many useful tips to:

  • Learn to use the power of the internet to develop your personal brand and make your entrepreneurial dream come true.
  • Get ideas from Gary Vaynerchuk's story; an immigrant child with Belarusian parents, who became a very successful man.
  • Understand book written in informal, brisk and colorful language, written by an entrepreneur who "killed it" thanks to the internet.

The author of the book:

Today Gary Vaynerchuk is a serial entrepreneur. He runs VaynerX, a modern telecoms holding that owns VaynerMedia, one of the fastest growing full-service creative agencies in the world. He became an angel investor and a venture capitalist by investing ahead of time in companies such as Facebook, Twitter, Tumblr, Uber and Birchbox before co-founding VaynerRSE, a $25 million investment fund. He is also one of the most sought after spokespersons in the world. Gary rose to prominence in the late 90's after founding one of the first e-commerce sites, Wine Library and one of the first ever video blogs on YouTube, Wine Library TV. He is a 5-time New York Times bestselling author


Think of yourself as a brand

You are lucky to live in an age of incomparable opportunity for anyone who has energy, patience and big dreams. With the right dose of hard work and passion you can achieve anything. The secret of Gary's success lies in these three simple rules: love your family, work hard and live your passion.

Living your passion means waking up happy to go to work every morning because you are going to do the thing that you love most in the world. You won't even need holidays or breaks because work, rest and play will be the same thing. All that you need to do is go online and use the tools that are awaiting for you. Social media offers entrepreneurs unprecedented opportunity to interact with their clients and to convey their message to them. The internet does not only represent one of the biggest cultural changes in our history, it also signifies the biggest change to the way that we do business. People have moved their social lives onto the Internet and money goes where people go.

Everyone should start thinking of themselves as a brand: this is no longer a choice, it is necessary.

Building your brand is a process that takes a lot of time, commitment and concentration, but only a small amount of money, if any at all. This, my friends, is the major advantage of the game: it is not only for people with lots of money; everyone has a chance.


The key ideas of "Crush It! "

Think of yourself as a brand
How to build your own brand
Take advantage of social media and live your true passion
How to create unique content
Tell a story
Don’t lie to yourself
Choose your medium carefully
Choose the right platform for your content
The three essential ingredients: authenticity, hustle and patience
Why creating a community will prove itself to be strategic
The best marketing strategy: make the world listen to you
How to start cashing in
When you build a business you need to pay attention to the world in which you are building it
Take-home message

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