Russel Brunson

Dotcom Secrets

18min

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What differentiates companies who enjoy successful online sales from those who don’t? Russell Brunson, online sales guru and sought-after business coach, says that the secret lies in an effective sales funnel and in the key points involved in its creation. He has described them all carefully in his book, Dotcom Secrets: the underground playbook for growing your company online, in which he reveals his tips and tricks for us to take into consideration and potentially put into practice, so that we can develop highly lucrative online sales strategies of our own.

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Analysis and key concepts

01.

The secret to the success of online businesses is the sales funnel

02.

Knowing the tips and tricks behind a sales strategy helps us to create perfect funnels

03.

The funnel helps the user climb the sales value ladder, from the lowest step to the most expensive offer, from prospect to loyal customer

04.

Different funnels correspond to different types of traffic

05.

The three types of funnel to create for cold traffic

06.

The three structures for warm traffic

07.

Offers at the higher levels of the value scale require a complex and differentiated funnel

08.

Quotes

09.

Take-home message

01. The secret to the success of online businesses is the sales funnel

There is a certain truth that online entrepreneurs are often unaware of: when an online sales project for products and services doesn’t work, it is often due to a funnel problem, and it needs to be resolved as such. The sales funnel is the mechanism that can be created to direct a potential client towards buying what a company is selling, and can usually be automated to maximise results, requiring the minimum effort from the seller. A well-functioning funnel is the main secret of many companies that manage to earn large sums through the use of their online presence, and it is often the crucial part of the sales process hidden behind web pages and products.

02. Knowing the tips and tricks behind a sales strategy helps us to create perfect funnels

03. The funnel helps the user climb the sales value ladder, from the lowest step to the most expensive offer, from prospect to loyal customer

04. Different funnels correspond to different types of traffic

05. The three types of funnel to create for cold traffic

06. The three structures for warm traffic

07. Offers at the higher levels of the value scale require a complex and differentiated funnel

08. Quotes

09. Take-home message

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Many useful tips to:

Discover the rules and secret systems that make sales funnels truly effective.
Learn to recognise and manage different types of traffic.
Trigger the relentless growth of your online projects.

The author

Russel Brunson is the founder of the innovative startup ClickFunnels, and has been a sales expert since college. Following the success of various personal projects, he decided to share everything he had learned hands-on about studying online sales techniques. Today Brunson is a highly coveted coach, and over the last ten years he has helped companies, entrepreneurs and professionals at every level to increase the traffic on their websites and sell effectively. He has written several books including Expert Secrets and Traffic Secrets.

Edition

Publishing house:

Morgan James Publishing

Year:

2015

Pages:

236

ISBN:

978-1630474775