Exactly What to Say

When studying people and human and professional relationships, one thing becomes clear: even when the same resources are used, the outcomes can be very different. Some achieve success while others do not. How come? In most cases, successful people have one thing in common: they know exactly what to say and how to say it in a way that makes a difference to the outcome. They know how to use certain words that can be described as magic. These magic words talk directly to the subconscious, which is essential in the decision-making process, given that it is the subconscious that is pre-programmed to make decisions without over analyzing them. Using words that reach directly the subconscious has a considerable advantage in conversation.

You can get the most from this book by taking on board some key sentences, adapting them to your circumstances and putting them into practice in your daily life as soon as possible.