Learn the key ideas of the book by Russel Brunson

Expert Secrets

Find Your Message, Build a Tribe, and Change the World

How do we build a business from our passion, to monetize from it it and at the same time create a tribe of loyal followers? In his book, Expert Secrets, Russell Brunson, founder of ClickFunnels, reveals the secrets to bringing our business online, making it grow and creating loyal fans who love our product. A series of useful tips will reveal how to attract potential clients and get them to fall in love with our business.

Expert Secrets
Read in 18 min.
Listen in 22 min.

Many useful tips to:

  • Build a business and earn money.
  • Find a useful strategy to launch your startup.
  • Create loyal fans.

The author of the book:

Russel Brunsen started his first online business when he was still in college. A year before his graduation he had already sold products and services for over a million dollars.Over the last ten years he has increased the popularity of the sales funnel concept, by founding the software company ClickFunnels, which helps businesses spread their message.

IDEA CHIAVE 1/26

The two most profitable businesses

If you are an expert in a certain field, or you are trying to become one, there are two ways to make money and build a business:

Expert Business n1: selling information products. This involves packaging your knowledge and transforming it into information products, coaching sessions and consultancy.

Expert Business n2: leveraging information products to help an existing company to grow. If you already have a company you can use information products to help it grow and to acquire new customers. In this way you simplify the sales process, reduce possible resistance and improve the capacity to bring in new clients.

To launch your expert business you need to create a mass movement, a following. Everyone that has created mass movements had a charismatic leader or someone with a big personality at the helm; they were focused on a future goal; they offered their followers a new opportunity.

  

The key ideas of "Expert Secrets"

01.
The two most profitable businesses
02.
Expert Secret n°1 - Be a charismatic leader or an attractive character
03.
Expert Secret n°2 - create a mass movement based on a future cause
04.
Expert Secret n°3 - offer a new opportunity
05.
Expert Secret n°4 - test the product to improve it
06.
Expert Secret n°5 - Create belief in your followers
07.
Expert Secret n°6 - create “The Epiphany Bridge”
08.
Expert Secret n° 7 - build the hero’s journey
09.
Expert Secret n°8 - The 8 essential items for your script.
10.
Expert Secret n°9 - Destroying false beliefs
11.
Expert Secret n°10 - the three types of false beliefs
12.
Expert Secret n°11 - Create an irresistible stack slide
13.
Expert Secret n°12 - create a perfect webinar
14.
Expert Secret n°13 - the most important thing
15.
Expert Secret n°14 - Breakdown old beliefs and rebuild new ones
16.
Expert Secret n°15 - use stack slides
17.
Expert Secret n°16 - the effective conclusion of a webinar
18.
Expert Secret n°17 - the perfect webinar model
19.
Expert Secret n°18 - the strategy for selling more expensive products
20.
Expert Secret n°19 - Use the same format to sell anything
21.
Expert Secret n°20 - Use the same model for email sales
22.
Expert Secret n°21 - this format also works to launch products
23.
Expert Secret n°22 - How to create a funnel that works
24.
Using your message to change the world
25.
Quotes
26.
Take-home message
 
 
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