The two most profitable businesses
If you are an expert in a certain field, or you are trying to become one, there are two ways to make money and build a business:
Expert Business n1: selling information products. This involves packaging your knowledge and transforming it into information products, coaching sessions and consultancy.
Expert Business n2: leveraging information products to help an existing company to grow. If you already have a company you can use information products to help it grow and to acquire new customers. In this way you simplify the sales process, reduce possible resistance and improve the capacity to bring in new clients.
To launch your expert business you need to create a mass movement, a following. Everyone that has created mass movements had a charismatic leader or someone with a big personality at the helm; they were focused on a future goal; they offered their followers a new opportunity.
The key ideas of "Expert Secrets"
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