Explosive Growth
20min
Explosive growth summarises the lessons which the author learned during the years that lead to the exponential growth of his startup; increasing its value tenfold, from one day to the next. According to Cliff Lerner, the three magic ingredients that enabled his success were: testing every idea and gathering real time data, constantly improving the product and using viral marketing techniques. The rise of Snap Interactive was full of challenges, slip ups, problems to be solved, and important decisions to be made, all the while, keeping the focus on continuous innovation.
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