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Learn the key ideas of the book by Salim Ismail , Michael S. Malone , Yuri Van Geest

Exponential Organizations

The common points that ensure the success of a startup

Exponential Organisations is the fruit of research carried out by its authors on 100 startups that grew exponentially in just a few years, to highlight their common attributes. The study showed ten traits that define a company with the potential to revolutionise the business world using innovative technologies. As well as these ten common attributes, there is an eleventh essential ingredient that is key to any exponential organisation: great aspiration. This book is a practical manual which explains how following the ten principles outlined can help us prosper and experience exponential growth. 

Exponential Organizations
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An exponential firm is based on technology to transform the material into digital format, and has ten times the impact of its competitors

An organisation can be defined as "exponential" when its impact is at least ten times higher than its competitors’, owing to the use of new organisational techniques, which leverage on technology.

Exponential organisations rely on information technologies, capable of transforming what was previously physical and material into digital. According to the authors, these types of organisations will surpass linear ones because they are able to take advantage of digital externalities, inaccessible to old-fashioned companies.

In 1971 Gordon Moore's law said that the price / performance ratio of computing power in integrated circuits doubles every 18 months. Today this is an established truth, valid for all information technology: every time a sector is computerised, the price / performance ratio doubles annually.

Exponential organizations are revolutionising the business world (and many aspects of our lives) so quickly that linear companies will soon be completely outdated.

The physical world obviously still exists, but the way we relate to it has changed. Already, for many of us, we no longer store our memories in our heads, but on our smartphones; social networks mean that most of our relationships are digital, and we communicate with electronic tools.

From this point of view, it is obvious that, sooner or later, all sectors will be disrupted, which means an upheaval which changes the rules of play that were valid up until the disruption hits. An exponential organisational structure has learned to adapt to the constantly evolving computerised world, and is able to take advantage of it.


The key ideas of "Exponential Organizations"

An exponential firm is based on technology to transform the material into digital format, and has ten times the impact of its competitors
The starting point for an exponential organisation is to think big and aim high
The five external attributes of an exponential organisation: Staff on demand, Community and crowds, Algorithms, Leveraged Assets and Engagement - SCALE
The five internal tools that enable the company to operate effectively and carefully: Interface, Dashboards, Experimentation, Autonomy, Social Technologies
The new key dynamics of the ecosystem of exponential organisations
The attributes of an exponential organisation can be implemented step by step
An established company can be turned into an exponential organisation: the Ted example
Take-home message

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