Learn the key ideas of the book by Carmine Gallo

Five Stars

How to go from being a good communicator to a great one

Surprising people, being able to communicate in an engaging way and having critical thinking are traits that technological innovations cannot learn. The ability to communicate persuasively will be our savior during the work revolution of the next decade, and will allow us to make a difference compared to our competitors. But how do you communicate in an engaging way? In Five Stars, Carmine Gallo tells us all about the stories that "work" and will reveal how to structure a story that will allow us to create a relationship with others.

Five Stars
Read in 13 min.
Listen in 16 min.

Many useful tips to:

  • Learn how to explain ideas in an effective and engaging manner.
  • Understand how persuasion is a valuable asset to gain an advantage in the era of widespread communication.
  • Acquire a communication skill that can make a difference.

The author of the book:

Carmine Gallo is the author of the bestsellers Talk Like TED and The Storyteller's Secret. He is an influential communication consultant for brands such as Google, Accenture, Intel, Coca-Cola, Allstate and LinkedIn. As a successful speaker, Gallo teaches CEOs and leaders how to give dynamic presentations and share inspiring stories that sell products, grow brands and inspire change. He writes for "Forbes.com" and "Inc.com". Gallo is also an executive education instructor at Harvard University.


The key to thriving in a global economy

We all have the gift to move people, to excite them, to ignite their imagination. This gift is the key to thriving in an ultra-competitive global economy like today's, where rapid technological innovations are creating waves in every sector. Scholars, neuroscientists, economists, historians, entrepreneurs, investors and "five-star" leaders all agree that mastering the ancient art of persuasion - combining words and ideas to move people to action - is essential to go from good to great.


The key ideas of "Five Stars"

The key to thriving in a global economy
Mastering the ancient art of persuasion to thrive in the modern world
Machines vs persuaders
Technological change and the fears that surround it
Pathos and persuasion
The effect stories have on our brain
Adapting stories to our interlocutor
Three types of stories that work
The three-act structure of the narrative
Three principles to follow for a great presentation
Make complex information simple
How to give ideas "verbal beauty"
To have an original idea, look around
How to overcome stage fright
Take-home message

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