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Five Stars

Carmine Gallo

Five Stars

16min

16min

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Surprising people, being able to communicate in an engaging way and having critical thinking are traits that technological innovations cannot learn. The ability to communicate persuasively will be our savior during the work revolution of the next decade, and will allow us to make a difference compared to our competitors. But how do you communicate in an engaging way? In Five Stars, Carmine Gallo tells us all about the stories that "work" and will reveal how to structure a story that will allow us to create a relationship with others.

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Analysis and key concepts

01.

The key to thriving in a global economy

02.

Mastering the ancient art of persuasion to thrive in the modern world

03.

Machines vs persuaders

04.

Technological change and the fears that surround it

05.

Pathos and persuasion

06.

The effect stories have on our brain

07.

Adapting stories to our interlocutor

08.

Three types of stories that work

09.

The three-act structure of the narrative

10.

Three principles to follow for a great presentation

11.

Make complex information simple

12.

How to give ideas "verbal beauty"

13.

To have an original idea, look around

14.

How to overcome stage fright

15.

Quotes

16.

Take-home message

01. The key to thriving in a global economy

We all have the gift to move people, to excite them, to ignite their imagination. This gift is the key to thriving in an ultra-competitive global economy like today's, where rapid technological innovations are creating waves in every sector. Scholars, neuroscientists, economists, historians, entrepreneurs, investors and "five-star" leaders all agree that mastering the ancient art of persuasion - combining words and ideas to move people to action - is essential to go from good to great.

02. Mastering the ancient art of persuasion to thrive in the modern world

03. Machines vs persuaders

04. Technological change and the fears that surround it

05. Pathos and persuasion

06. The effect stories have on our brain

07. Adapting stories to our interlocutor

08. Three types of stories that work

09. The three-act structure of the narrative

10. Three principles to follow for a great presentation

11. Make complex information simple

12. How to give ideas "verbal beauty"

13. To have an original idea, look around

14. How to overcome stage fright

15. Quotes

16. Take-home message

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Many useful tips to:

  • Learn how to explain ideas in an effective and engaging manner.
  • Understand how persuasion is a valuable asset to gain an advantage in the era of widespread communication.
  • Acquire a communication skill that can make a difference.

Carmine Gallo is a journalist and communications expert, he has collaborated with CNN and CBS and has been a communications consultant for some of the largest companies in the world (Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer). He is the author of the bestsellers Being Steve Jobs (2010) and Thinking Like Steve Jobs (2011). As a successful speaker, Gallo teaches CEOs and leaders to deliver dynamic presentations and share inspiring stories that sell products, grow brands, and inspire change. He writes for Forbes.com and Inc.com. Gallo is also an instructor in the office of executive education at the Harvard University School of Design.

Publishing house:

St. Martin’s Press

Year:

2018

Pages:

256

ISBN:

978-1250155139