Let’s imagine this scenario: a nuclear power plant has some technical problems that reduce its efficiency. Scientists and engineers cannot find the fault, so they call in a world expert on the subject. The expert arrives on site and begins to scour it, hunting for the problem, until, with a chunky black pen he marks an X on a specific point on one of the machines. Following that, the employees get to work to fix the marked area with such precision that in just a second, the system starts working again. Days later, the system manager gets a bill from the consultant for $10,000 for services provided. The manager is shocked: $10,000 just to draw an X? But when the manager complains to the consultant, he breaks down the cost for him saying: “its $1 to draw the X on that gauge, and $9,999 to know where to put it.” If we want to achieve personal and professional success, it is essential that we understand the moral of the story, to be able to know where to draw our X: the secret of successful people is that they can identify their focal point, that one thing they need to focus on, to achieve exponential results.