Frenemies
18min
Frenemies takes us on a ride through the world of advertising: from the times of the creative Mad Men (like in the famous TV show!), to Media Men, the ones working in media outlets, and finally getting to the ones who crunch numbers - the Math Men. It is a journey that will help us understand how the relationship has changed between clients and advertising, just like it has between consumers and advertising. Ken Auletta, a famous journalist and critic, shows us everything we need to know about the industry.
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