Futureproof

Minter Dial , Caleb Storkey

Futureproof

15min

15min

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Futureproof presents a complete overview of the major disruptive forces of our time, those that can completely change the way we do business. To be certain that our company is ready for the future, we need to apply a certain mindset and acquire a deep understanding of the technologies that are revolutionising our world, making the most of the opportunities they present. The authors take us on a journey of discovery into the three mindsets required to face the future with the courage of our convictions and take us through twelve techniques every business owner and manager should know to successfully navigate the digital era.

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Analysis and key concepts

01.

Disruption, or the force that overturns the status quo

02.

The indispensable mindsets to tackle the next disruption

03.

The twelve disruptive technologies

04.

Quotes

05.

Take-home message

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Many useful tips to:

  • Identify the major disruptive forces that have turned people’s work and home life upside down, and still continue to do so.
  • Understand that technological improvements function as such only when guided by motivation, responsibility and collaboration.
  • Harness the potential of the digital age for success, by following your own mission.

Minter Dial is the founder of The Myndset Company, a boutique agency that specialises in brand and digital strategy. A professional speaker and an international consultant, he has worked for L’Oreal for 16 years. He is author and producer of the book The Last Ring Home.

Caleb Storkey is the founder and CEO of Gettr (a software development agency for artificial intelligence) and of Storkey Media (an integrated marketing agency). His clients range from multinationals to some of the most disruptive startup tech companies.

Publishing house:

FT Press

Year:

2017

Pages:

328

ISBN:

978-1292186399