Grinding It Out: The Making of McDonald’s

Ray Kroc

Grinding It Out: The Making of McDonald’s

21min

21min

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In 1954 Ray Kroc, the man who “invented McDonald’s”, was 52, and had just signed the contract that would lead him to transform the restaurant industry and become a billionaire. His autobiography, Grinding It Out, is an enlightening lesson on how to become a great salesperson, and how strong will, complete devotion and curiosity are the necessary traits to win in life, even over and above talent.

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Analysis and key concepts

01.

Tenacity, genuine interest and intuition are the acquired powers of a salesman who launched his most lucrative endeavour at 52

02.

The empirical method is based on observation and implementation, is always valid, and must be applied as often as possible

03.

His Scottish wife’s thriftiness and his own bohemian caution cannot get in the way of their desire to do better: at 35 Kroc invests everything in a new idea

04.

A talented entrepreneur is never satisfied, “he listens to the wind” and knows when it is time to change

05.

Quality, service, cleanliness and good value, as well as relationships with all franchisees to guarantee “uniformity” and add value to the brand

06.

Attention to detail, in every aspect of the business, is a way of creating value

07.

The University of McDonald’s was created in the field, to train employees and support the Research and Development sector for testing its projects

08.

1966 is the year that the company goes public, and they decide to bring tables into the restaurants

09.

If you think small, you stay small: the presence of McDonald’s in the heart of rural America becomes a battlefield for Kroc and his “heir”

10.

Quotes

11.

Take-home message

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Many useful tips to:

  • Uncover the true story of a formidable entrepreneur.
  • Learn the essential prerequisites for success.
  • Pick up the simple and effective tricks used by Ray Kroc.

Ray Kroc, the man who invented McDonald’s and revolutionised the restaurant industry, was born in Oak Park, west Chicago, in 1902, to a couple of bohemian immigrants. He had been a salesman since he was 17 years old, and began his big adventure at 52 with the launch of his biggest winner, McDonald’s.

Publishing house:

St. Martin’s Press

Year:

2016

Pages:

224

ISBN:

978-1250127501