Handbook on the Psychology of Pricing
A guide to the psychology behind pricing
Defining the price of an object has a multitude of effects. Often, it ends up having a big influence on the customers’ decision to buy. This book analyses some of the most effective tricks of the trade that can be applied and explains the psychological bonds that are automatically created between the buyer and the product simply by means of the price: information that can be precious to entrepreneurs, marketers and sales managers.