How Brands Grow
Effective strategies to make your brand grow
How Brands Grow explains and demonstrates how marketing cannot continue to be based on outdated ideas that no longer resonate in the real world. After decades of research and analysis of consumer buying behaviour, Sharp and his colleagues present a series of laws that determine how a brand actually grows, thereby enabling us to put marketing strategies in place which are longer random, relying on good luck, but which take into account purchasing patterns that repeat themselves and that can therefore be considered predictable.
Many useful tips to:
- Offer a new perspective on how to sell and communicate with clients.
- Learn to think of marketing as a scientific discipline.
- Implement effective strategies that can grow your brand.
Stop basing marketing on false beliefs and start to think of it as a science
Most marketers base their strategies on accepted ideas, for which there is no real evidence to demonstrate their efficacy.
Even though it might seem strange to put marketing in with the sciences, we do need to apply serious thought to all those false beliefs circulating among the brand marketing insiders and replace them with real information about what actually works.
In the same way that an architect is an artist but cannot work without knowing the laws of physics to ensure that his designs “stay up”, so must a marketer recognise the scientific nature of his work. Simply put, a marketer cannot afford to apply random strategies without knowing what return he will have on them. On the contrary, he must first of all be aware that marketing, like any other science, is based on repeating patterns. By virtue of this fact, the results of the strategies that marketers choose to implement, can and must be predictable.
The key ideas of "How Brands Grow"
Try 4books Premium for free!