How Creativity Rules the World

Maria Brito

How Creativity Rules the World

21min

21min

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In How Creativity Rules the World, Maria Brito provides tools and tips that we can all use, in order to give value to our ideas and make them come alive. The author explains how creativity is an important aspect in everyone’s life, regardless of our job or personality. We can all develop our own creativity, which has the power to make any project or profession stimulating and exciting.

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Analysis and key concepts

01.

Times of crisis often give rise to new and original ideas

02.

In order to be creative, we need use existing concepts to come up with new ideas

03.

It is a common misconception that creativity does not need to be cultivated, and that only certain people are blessed with this quality

04.

Being creative also means defending our independence and choices, even if external conditions make this very difficult

05.

Creativity requires us to be honest with ourselves, and to be able to put ourselves in other people’s shoes

06.

In order to be more creative, we must learn to follow our intuition

07.

Contrary to popular belief, repetition often encourages the creative process

08.

Technology has separated us from a very useful and creatively stimulating process: writing with a pen and paper

09.

We create something interesting and engaging when we combine opposing elements

10.

Change is a crucial part of the creative process

11.

Quotes

12.

Take-home message

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Many useful tips to:

  • Explore and get to grips with the concept of creativity.
  • Make our creative process more stimulating and productive.
  • Apply our creative ideas to a wide variety of fields.

Maria Brito is an art consultant, curator, and author. She is of Venezuelan descent, but has lived in New York for many years. She teaches courses on creativity, and has written articles for magazines such as Forbes, Elle and Huffington Post. In 2019, she launched Jumpstart, an online programme which helps users apply creativity to the business world. In 2020, she was named one of the most influential and visionary figures in the art world by ARTNews magazine. During her career, she has worked with artists such as Kenny Scharf, a high-profile talent in the New York East Village art scene of the 1980s, and Katherine Bernhardt, a highly respected artist known for her colourful expressionist works.

Publishing house:

Harpercollins Leadership

Year:

2022

Pages:

240

ISBN:

978-1400235384