How to Lead
The characteristics that make a leader unique
Leaders come "in all shapes and sizes", as Nike creator Phil Knight puts it, and in fact there are as many different kinds of leaders as there are professions and market sectors in which they operate. In spite of there being such a vast range of management styles, it is nevertheless possible to find some common traits that, on learning of people’s experiences, seem to outline a clear recipe for leadership. Billionaire and philanthropist, David Mark Rubenstein, interviewed some of the most prominent American personalities in contemporary history, to find out what sets a leader apart from the rest of society, and has compiled these conversations in his book How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers.