How to Master the Art of Selling

Tom Hopkins

How to Master the Art of Selling

19min

19min

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How to Master The Art of Selling is a bestseller that has sold millions of copies and helped many people all over the world become true sales “Champions”. This book has been revised and updated several times and is a compendium of useful tips and techniques to become more mindful in sales. From the right behaviour to use in certain situations, to the healthy habits we should all develop; from time management to short-, medium- and long-term planning, in the awareness of the fact that no one is a natural-born salesperson. We become sales champions by studying, analysing and gaining valuable experience from our interpersonal relationships. The real secret, however, is to get started and to take action, because evolving into something great requires a lot of time and persistence.

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Analysis and key concepts

01.

The true art of selling can be learned through practice and experience

02.

There are 7 basic rules to follow to become a better salesperson

03.

The best sales person has 12 characteristics that will get him to the top

04.

Carefully selecting which language to use or to avoid is the first step towards success

05.

Cultivating relationships in an original way makes sure that people remember you

06.

In sales, referrals are among the most powerful tools to increase your client list in the shortest possible time

07.

Systematic planning is essential to lay the foundations for success

08.

Quotes

09.

Take-home message

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Many useful tips to:

  • Think about the impact of time and method on an effective sale.
  • Discover some sales techniques to increase your customer base and profits.
  • Understand what to do to become a sales champion.
  • Improve your approach to both life and selling.

Tom Hopkins is one of the most well-known writers and trainers in the field of sales. He founded Tom Hopkins International in 1976, and dedicated his life to teaching others the art of selling. Through his books, seminars and courses, he has shown millions of people how to apply the best techniques to increase their client base and their profit.

Publishing house:

Tom Hopkins International

Year:

2005

Pages:

416

ISBN:

978-0521384513