How To Price Effectively
How to Price Effectively is a practical and complete guide to help entrepreneurs and managers make good pricing decisions. Setting the price of a product is not only a crucial task in the long list of activities a company has to do, but it is also one of the most difficult, as well as being an ongoing process. Periodically, the time for price setting comes back around for every entrepreneur, having to update existing prices, or to set new ones. Utpal Dholakia proposes a strategy to optimise the decisional process, studying and analysing costs, customer value, reference prices and the company’s own value proposal.