How to write a good advertisement
Creating communications that capture the attention of your reader
Writing high quality advertising copy requires a certain level of respect for meticulous rules, starting with an excellent knowledge of the product you are trying to sell. This is as true today as it was in the 1840’s, when How To Write A Good Advertisement: A Short Course In Copywriting was published for the first time. Even though today’s business landscape is radically different, the tips assembled in this guide to writing promotional material are current, and perfectly applicable to copywriting today.