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How to Write Copy That Sells
How to write to increase sales, customers and purchase frequency
In How to Write Copy That Sells we will discover one of the elements that is part of a marketing strategy and that can quickly transform an idea into income: copywriting. Ray Edwards will reveal the P.A.S.T.O.R formula, a real guide to writing effective copy. We will extract the secrets to create a sales letter, a winning headline, emails that catch attention and announcements with irresistible copy. A set of useful tips to test us and start writing texts that have the power to sell our product or service.
Read in 14 min. 
Listen in 17 min.
Many useful tips to:
- Help those who have their own business and write their own texts.
- Help those who want to become copywriters.
- Help those who are looking for practical examples on how to write effective texts for websites, email campaigns, launch campaigns, offers, titles, bulleted lists.
What is copywriting?
Copywriting is the alchemical business ingredient, the ingredient that can quickly turn an idea into income, it's the marketing tool that has created more multimillion-dollar empires than any other. It's a skill that this book will teach you to acquire and use.
The key ideas of "How to Write Copy That Sells"
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