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How to Write Copy That Sells

Ray Edwards

How to Write Copy That Sells

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17min

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In How to Write Copy That Sells we will discover one of the elements that is part of a marketing strategy and that can quickly transform an idea into income: copywriting. Ray Edwards will reveal the P.A.S.T.O.R formula, a real guide to writing effective copy. We will extract the secrets to create a sales letter, a winning headline, emails that catch attention and announcements with irresistible copy. A set of useful tips to test us and start writing texts that have the power to sell our product or service.

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Analysis and key concepts

01.

What is copywriting?

02.

The P.A.S.T.O.R. formula of copywriting

03.

The 15 building blocks of a sales letter

04.

The 5 essential qualities of a compelling headline

05.

How to write emails that make more money

06.

Some strategic points for writing persuasive emails

07.

The triad that sells the most: irresistible offers, risk reversal, powerful closes

08.

Quotes

09.

Take-home message

01. What is copywriting?

Copywriting is the alchemical business ingredient, the ingredient that can quickly turn an idea into income, it's the marketing tool that has created more multimillion-dollar empires than any other. It's a skill that this book will teach you to acquire and use.

02. The P.A.S.T.O.R. formula of copywriting

03. The 15 building blocks of a sales letter

04. The 5 essential qualities of a compelling headline

05. How to write emails that make more money

06. Some strategic points for writing persuasive emails

07. The triad that sells the most: irresistible offers, risk reversal, powerful closes

08. Quotes

09. Take-home message

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Many useful tips to:

  • Help those who have their own business and write their own texts.
  • Help those who want to become copywriters.
  • Help those who are looking for practical examples on how to write effective texts for websites, email campaigns, launch campaigns, offers, titles, bulleted lists.

Ray Edwards is one of the world's highest paid and sought-after copywriters and business coaches. His clients include several bestselling authors such as Tony Robbins, Jack Canfield, Robert Allen, Raymond Aaron. He has written thousands of pages of advertising texts: radio commercials, TV commercials, flyers, brochures, billboards, training manuals, procedural and corporate policy texts, website texts, email marketing campaigns and so on. He is often called to participate in seminars about copywriting, communication strategy and marketing. He hosts a weekly podcast aimed specifically at small businesses and online businesses.

Publishing house:

Paperback

Year:

2016

Pages:

186

ISBN:

978-1614485025