Home Marketing and Communications How to Write Copy That Sells

Learn the key ideas of the book by Ray Edwards

How to Write Copy That Sells

How to write to increase sales, customers and purchase frequency

In How to Write Copy That Sells we will discover one of the elements that is part of a marketing strategy and that can quickly transform an idea into income: copywriting. Ray Edwards will reveal the P.A.S.T.O.R formula, a real guide to writing effective copy. We will extract the secrets to create a sales letter, a winning headline, emails that catch attention and announcements with irresistible copy. A set of useful tips to test us and start writing texts that have the power to sell our product or service.

How to Write Copy That Sells
Read in 14 min.
Listen in 17 min.

Many useful tips to:

  • Help those who have their own business and write their own texts.
  • Help those who want to become copywriters.
  • Help those who are looking for practical examples on how to write effective texts for websites, email campaigns, launch campaigns, offers, titles, bulleted lists.

The author of the book:

Ray Edwards is one of the world's highest paid and sought-after copywriters and business coaches. His clients include several bestselling authors such as Tony Robbins, Jack Canfield, Robert Allen, Raymond Aaron. He has written thousands of pages of advertising texts: radio commercials, TV commercials, flyers, brochures, billboards, training manuals, procedural and corporate policy texts, website texts, email marketing campaigns and so on. He is often called to participate in seminars about copywriting, communication strategy and marketing. He hosts a weekly podcast aimed specifically at small businesses and online businesses.


What is copywriting?

Copywriting is the alchemical business ingredient, the ingredient that can quickly turn an idea into income, it's the marketing tool that has created more multimillion-dollar empires than any other. It's a skill that this book will teach you to acquire and use.


The key ideas of "How to Write Copy That Sells"

What is copywriting?
The P.A.S.T.O.R. formula of copywriting
The 15 building blocks of a sales letter
The 5 essential qualities of a compelling headline
How to write emails that make more money
Some strategic points for writing persuasive emails
The triad that sells the most: irresistible offers, risk reversal, powerful closes
Take-home message

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