More than likely you have occasionally been scrolling through Instagram posts and thought to yourself “I could do that as well”, but it’s not that simple: being an influencer is an art, maybe even a science. It’s not about spending a few minutes a day to choose the perfect photo, an influencer spends all of their time thinking up content that their followers might enjoy and of course the things that might cause them to lose popularity. The problems increase when they have to work on an advertising campaign: often companies don’t know what they want, and it is often the Insta-star themselves that has to come up with something to say.
Let’s start by defining: what is an influencer? It is someone who is able to get people to listen to them and to encourage others to act, mostly to buy things. There are two categories: those who create content – by starting a blog, a YouTube channel or by giving advice, for example on fitness and nutrition, on Instagram – and there are those who make their fabulous, enviable lives a show for others to watch.
Why should someone become an influencer? Maybe you are an expert on a particular subject, you have a special talent or you are in the public eye, having a high number of followers will amplify the echo of your actions even in real life. If you have started a new company, using your online profile to advertise it could represent a turning point in your career and will also be useful for finding new customers, collaborators or investors. Finally, some people turn managing their social profiles into a real job, either part time or full time.
