Influencer

How to successfully embark on a career as an influencer

Influencer: Building Your Personal Brand in the Age of Social Media is a true manual to understand the job of an influencer. First of all, the book guides us in overcoming the common clichés that try to reduce this key figure in communication to a passing fad of this social media era, then it offers strategies to adopt in order to seriously take the profession on. It includes tips, mistakes to avoid and guidelines and examples not only for those just starting up, but also for those who want to use an influencer to promote their company.

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Read in 12 min.

Listen in 14 min.

Many useful tips to:

Fully understand the work of an influencer.
Learn the fundamental techniques used to produce valid content.
Get to grips with the rules of visibility on social networks.

The author of the book:

Brittany Hennessy is co-founder of carbon August, a platform for influencers, creatives, artists and entrepreneurs. She has worked for Hearst Magazines Digital Media, securing the collaboration of influencers active in the field of fashion and beauty for Cosmopolitan, Harper’s Bazaar, Elle and Esquire. She is a member of the Real-Time Academy of Short Form Arts and Sciences and in 2019 was a judge of the Influencer Marketing Awards.

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The role of the Influencer

More than likely you have occasionally been scrolling through Instagram posts and thought to yourself “I could do that as well”, but it’s not that simple: being an influencer is an art, maybe even a science. It’s not about spending a few minutes a day to choose the perfect photo, an influencer spends all of their time thinking up content that their followers might enjoy and of course the things that might cause them to lose popularity. The problems increase when they have to work on an advertising campaign: often companies don’t know what they want, and it is often the Insta-star themselves that has to come up with something to say.

Let’s start by defining: what is an influencer? It is someone who is able to get people to listen to them and to encourage others to act, mostly to buy things. There are two categories: those who create content – by starting a blog, a YouTube channel or by giving advice, for example on fitness and nutrition, on Instagram – and there are those who make their fabulous, enviable lives a show for others to watch.

Why should someone become an influencer? Maybe you are an expert on a particular subject, you have a special talent or you are in the public eye, having a high number of followers will amplify the echo of your actions even in real life. If you have started a new company, using your online profile to advertise it could represent a turning point in your career and will also be useful for finding new customers, collaborators or investors. Finally, some people turn managing their social profiles into a real job, either part time or full time.

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