Inside the Mind of Sales
Selling is not exclusive to the world of work and business: we are basically selling something every single time we try to convince anyone to do anything that can potentially solve a problem. This is why it can be extremely useful to do away with the negative image that is usually associated with the act of selling, and to learn to see it for what it really is: an important process that plays a role in all of our lives, an advanced way to communicate, and a chance to get to know people better. Not to mention a potentially very fulfilling career. Bringing together his knowledge of hypnosis, neuroscience, NLP (neuro linguistic programming) and marketing, in his book Inside the Mind of Sales, author Derek Borthwick aims to provide us with an empathic and effective sales method. The salesperson’s attitude is closely related to the method itself, which needs to be driven by a sincere curiosity to understand people and to help solve their problems, whenever and however you can.