Invisible Women

Caroline Criado Perez

Invisible Women



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Finally closing the gender gap, and saying goodbye to male bias, is so much more important today, in our highly technological world, where more and more aspects of our lives are regulated by data. However, this is not a simple undertaking in a world that continues to apply a universal standard based on the comfort of men, without taking into account women’s daily needs. Caroline Criado Perez analyses the presence, and more importantly, the absence, of data from the female perspective, in her best-seller Invisible Women: Exposing Data Bias in a World Designed for Men.

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Analysis and key concepts


The history that we have been taught is only half true due to the gender data gap


Gender gap data influences women’s daily lives, and can sometimes put them in danger


Women do 75% of the unpaid work needed to make society function but nobody cares


The typical workplace is designed based on male comfort and safety standards


The brilliance bias lies behind the different perception of women in the professional and academic worlds


Design is based on male measurements, making females’ lives more difficult


The world of medicine is steeped in male bias so there is a lack of data on female disorders


In times of darkness for humanity, women’s conditions worsen




Take-home message

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Many useful tips to:

  • Help open our eyes to the gender gap in every area of our world.
  • Understand the risks that ignoring half of the population poses to our society.
  • Begin immediately closing the information gap for a fairer, truly democratic world for everyone.

Born in 1984 in Brazil, Caroline Criado Perez is an English writer, journalist and activist. She has lived in several European countries, including Holland, where she finished high school. Later she graduated from Oxford University, and went on to study language and gender at the London School of Economics. Over the years, she has supported various campaigns to increase the representation of women in the media and in daily life. She has also written “Do It Like A Woman….and Change The World” and the bestseller “Invisible Women: Exposing Data Bias in a World Designed for Men.”

Publishing house:

Abrams Press