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Jab, Jab, Jab, Right Hook

Gary Vaynerchuk

Jab, Jab, Jab, Right Hook

18min

18min

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In the business and social media marketing ring, you almost never win with a single, well-aimed punch. You have to work your opponent, or rather, the public, to push them to take action: an operation that requires intelligence, strategy, perseverance, and intuition, as well as stamina. Jab, Jab, Jab, Right Hook analyses some of the social media platforms that have been around the longest, and are used most frequently, to give practical advice to brands that want to make the most of their online presence. To be successful in the mobile age, where users are connected from wherever they are, and at all times, you need to find the right formula: three jabs, and then, a well-aimed right hook.

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Analysis and key concepts

01.

Boxing: the perfect metaphor for the business world

02.

Mobile and social networks: in search of a rewarding experience

03.

The necessary characteristics of content and convincing stories

04.

Storytelling on Facebook: what to say and to whom

05.

Listen well before interacting on Twitter

06.

Putting yourself on Pinterest boards

07.

Creating art on Instagram

08.

Animating yourself on Tumblr, the kingdom of GIFs

09.

Content is king, context is God: opportunities in emerging networks

10.

All companies are media companies

11.

Quotes

12.

Take-home message

01. Boxing: the perfect metaphor for the business world

Doing business is like being in the ring: to achieve their goals, entrepreneurs must be on the ball, competitive, and aggressive. Boxing champions are just as hungry for victory as anyone who succeeds in business. What is often forgotten, however, is how much both of these worlds are linked to strategy: the opponent does not go down as a result of one single, well-placed hook, but because, first, they were hit with a series of jabs, which weakened them.

Similarly, in marketing, the final move leads to conversion, and sales, but we cannot ignore the whole sequence of other actions that are needed beforehand in order to establish a connection with the public. In recent years, the main tool used to achieve this has been social media platforms.

02. Mobile and social networks: in search of a rewarding experience

03. The necessary characteristics of content and convincing stories

04. Storytelling on Facebook: what to say and to whom

05. Listen well before interacting on Twitter

06. Putting yourself on Pinterest boards

07. Creating art on Instagram

08. Animating yourself on Tumblr, the kingdom of GIFs

09. Content is king, context is God: opportunities in emerging networks

10. All companies are media companies

11. Quotes

12. Take-home message

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Many useful tips to:

  • Reflect on the importance of being authentic and telling your story in the most convincing way on social platforms.
  • Integrate social media into your communication and marketing strategy. 
  • Understand the differences between the various platforms, and the dynamics behind generating interactions and engagement.

Today Gary Vaynerchuk is a serial entrepreneur. He runs VaynerX, a modern telecoms holding that owns VaynerMedia, one of the fastest growing full-service creative agencies in the world. He became an angel investor and a venture capitalist by investing ahead of time in companies such as Facebook, Twitter, Tumblr, Uber and Birchbox before co-founding VaynerRSE, a $25 million investment fund. He is also one of the most sought after spokespersons in the world. Gary rose to prominence in the late 90's after founding one of the first e-commerce sites, Wine Library and one of the first ever video blogs on YouTube, Wine Library TV. He is a 5-time New York Times bestselling author

Publishing house:

Harper Business

Year:

2013

Pages:

224

ISBN:

978-0062273062