Jab, Jab, Jab, Right Hook
The formula for social media success
In the business and social media marketing ring, you almost never win with a single, well-aimed punch. You have to work your opponent, or rather, the public, to push them to take action: an operation that requires intelligence, strategy, perseverance, and intuition, as well as stamina. Jab, Jab, Jab, Right Hook analyses some of the social media platforms that have been around the longest, and are used most frequently, to give practical advice to brands that want to make the most of their online presence. To be successful in the mobile age, where users are connected from wherever they are, and at all times, you need to find the right formula: three jabs, and then, a well-aimed right hook.
Many useful tips to:
- Reflect on the importance of being authentic and telling your story in the most convincing way on social platforms.
- Integrate social media into your communication and marketing strategy.
- Understand the differences between the various platforms, and the dynamics behind generating interactions and engagement.
Boxing: the perfect metaphor for the business world
Doing business is like being in the ring: to achieve their goals, entrepreneurs must be on the ball, competitive, and aggressive. Boxing champions are just as hungry for victory as anyone who succeeds in business. What is often forgotten, however, is how much both of these worlds are linked to strategy: the opponent does not go down as a result of one single, well-placed hook, but because, first, they were hit with a series of jabs, which weakened them.
Similarly, in marketing, the final move leads to conversion, and sales, but we cannot ignore the whole sequence of other actions that are needed beforehand in order to establish a connection with the public. In recent years, the main tool used to achieve this has been social media platforms.
The key ideas of "Jab, Jab, Jab, Right Hook"
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