Jim Kwik




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By applying just a handful of practical techniques, we can improve our brain power and live to the maximum of our human potential. It is common knowledge nowadays, that if we want to improve our health, we need to look at our diet and exercise regimen, but we often tend to overlook specific exercises and specific foods - including books! - they are extremely important to help develop our brain. In Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life, Jim Kwik shares his experiences and teaches us some simple and effective techniques to unlock our human potential.

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Analysis and key concepts


Everyone is a potential superhero, but to get in touch with you inner hero you have to shake off the false limits imposed by others, to shape your brain according to your own true mindset


If knowledge is power, learning is a superpower that should be strengthened to its maximum, applying a method that allows us to make the most of every single lesson


Unlocking your attitude means unlocking your results, and other people’s results with them


Breaking free of limiting beliefs is the first step towards activating your potential and creating behaviour that generates positivity


Being motivated doesn’t mean being happy about every task that we have to undertake, but never letting go of the desire to build our skills


Staying focussed: concentration is like a muscle that can be trained by applying simple techniques


Learning to think positively means unlocking your mind to help find better solutions




Take-home message

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Many useful tips to:

  • Free your potential.
  • Learn faster and be able to put what you have learned into practice.
  • Live your life with greater mindfulness, which will result in greater productivity.

Jim Kwik is a highly sought after “brain coach”. Having experienced a brain lesion as a child, Kwik decided to dedicate his life to developing strategies to make learning child’s play: his studies are directed at improving the performance of the human brain. Among his clients are companies such as Google, Virgin, Nike, Zappos, GE, Harvard and NYU. His online courses are distributed using the platform, and are transmitted in over 190 countries and via his podcast, “Kwik Brain”, he is often quoted in Forbes Magazine, Huffpost, Fast Company, Inc. and CNBC.

Publishing house:

Hay House Inc